Future Billing Trend: Metered Micro-Promotions
In February of 2003, London introduced metered billing for cars entering the ‘Congestion Charge Zone’ in Central London. Since then, automatic plate readers identify registered drivers operating within the zone. Then, bills are sent automatically to the owners. The charges are levied within certain hours to help reduce congestion during rush hour. The immediate result was a 16% reduction in vehicles operating within the designated ‘Charge Zone’. Clearly, the charges influenced the behavior of drivers. … Read More…

