A customer recently asked us, what does Recurly have to do with the UFC? How did we know our customer demographics overlapped?

Besides having mad genius talents, we use a bit of technology from one of our clients. ReTargeter (http://retargeter NULL.com) knows who visits our website and thinks that because you visited our site once, you might be interested in visiting again. So if you’re out surfing the internet randomly and see a Recurly ad, that’s retargeted advertising at work. Think about what retargeted advertising can do for your business. (Obviously, you should also click thru the ad and sign up for Recurly, too.)

One caveat, ReTargeter’s technology works great if you already have people visiting your site. If you don’t have initial visitors, there’s no one to bring back to you site. So, if you have a decent stream of traffic and you want to bring back your customers, take a look at the latest twist in smart advertising: retargeted advertising (http://retargeter NULL.com).

Thanks to ReTargeter, our ads are showing up in random places. We aren’t spending a fortune on blanketing the internet with our advertising, we’re just effectively advertising to our most receptive audience: people who have already been to our website.

And, thanks for coming back to our site.