Internet marketing for most companies centers around the economics of customer acquisition. For most companies, it is thought of as a ‘one-time event’ leading to a conversion or sale. Subscription-based companies have the added benefit of receiving revenue over a longer period of time. In the financial world, a predictable and repeated income stream is [...]
When evaluating subscription billing systems, the comparison is not always apples to apples. Our merchants benefit from several structural advantages that work behind the scenes to continuously keep your transactions healthy and minimize unnecessary subscriber churn.
Q: Who in your company is responsible for customer churn? If you had to pause and ponder the answer, or if you felt that it was everybody’s responsibility…then you’re not alone. When I was with eBay, it was far easier for marketing teams to focus on acquiring new customers than to identify an effective means [...]