Internet marketing for most companies centers around the economics of customer acquisition. For most companies, it is thought of as a ‘one-time event’ leading to a conversion or sale. Subscription-based companies have the added benefit of receiving revenue over a longer period of time. In the financial world, a predictable and repeated income stream is [...]
Most companies offering subscriptions on the web serve a global list of geographies. It is also very short-sighted to assume that potential customers will be willing to subscribe to your offering if it is only offered in your local currency. Can you imagine if Spotify rolled out in the U.S. by only offering its service [...]
When evaluating subscription billing systems, the comparison is not always apples to apples. Our merchants benefit from several structural advantages that work behind the scenes to continuously keep your transactions healthy and minimize unnecessary subscriber churn.
Q: Who in your company is responsible for customer churn? If you had to pause and ponder the answer, or if you felt that it was everybody’s responsibility…then you’re not alone. When I was with eBay, it was far easier for marketing teams to focus on acquiring new customers than to identify an effective means [...]
Subscription billing models come in a variety of different flavors and apply to many different categories of businesses. However, there are a few common factors that must be considered when selecting the best vendor to handle billing on behalf of your business. Step One: Define your own billing requirements – what are your needs? Here [...]
I am very excited to announce the release of our latest feature: Multiple Gateway Support. Enabling more than one payment gateway on your Recurly account lets our merchants, large and small, intelligently route the transaction to the appropriate gateway based on the following criteria: payment type, currency, credit card type, and price.
Recurly now provides full support for promotions using coupons and discounts. Our simple interface supports percentage and dollar amount discounts on either a recurring or one-time basis, giving your business the flexibility to support multiple promotional scenarios. After speaking with our customers, we also included other features into our Coupon and Discount implementation: Specify coupon [...]
Recurly’s mission is to streamline the mechanics of your subscription business so that you can focus on building compelling products and services. Keeping your customers up-to-date on the latest developments in your business returns better retention rates and higher customer value over time. Recurly’s new MailChimp integration automatically updates your marketing lists in MailChimp. We [...]