This question recently came up at the Freemium Summit on a pricing panel where I spoke; if you are offering a trial or a freemium service, when should you ask your users for a credit card number? Asking for a credit card number is a significant hurdle for most people.
Pivotal Labs recently invited Recurly to present a TechTalk to a room of developers. Developers are smart people and can quickly figure out how to run credit card transactions using the numerous payment gateway APIs out there. So, we decided to a range of topics that you won’t learn from reading documentation — advice you’ll only learn from experience.
If you’re launching a new site and want to accept credit cards, you’ll soon learn how many companies are involved in every transaction. And, once you run into the first few declined credit cards, you’ll learn about a few companies that didn’t seem to be there before. This article describes the companies that are involved in every credit card transaction.