Over the past two years, we have become increasingly aware that payment gateways have been designed to serve traditional e-commerce (one-time transactions) as their primary use case. In many instances, the features and capabilities needed to process payments on a recurring basis are sorely lacking. We have viewed this as both a challenge and an [...]
Q: Who in your company is responsible for customer churn? If you had to pause and ponder the answer, or if you felt that it was everybody’s responsibility…then you’re not alone. When I was with eBay, it was far easier for marketing teams to focus on acquiring new customers than to identify an effective means [...]
This question recently came up at the Freemium Summit on a pricing panel where I spoke; if you are offering a trial or a freemium service, when should you ask your users for a credit card number? Asking for a credit card number is a significant hurdle for most people.
Pivotal Labs recently invited Recurly to present a TechTalk to a room of developers. Developers are smart people and can quickly figure out how to run credit card transactions using the numerous payment gateway APIs out there. So, we decided to a range of topics that you won’t learn from reading documentation — advice you’ll only learn from experience.
If you’re launching a new site and want to accept credit cards, you’ll soon learn how many companies are involved in every transaction. And, once you run into the first few declined credit cards, you’ll learn about a few companies that didn’t seem to be there before. This article describes the companies that are involved in every credit card transaction.