Recurly’s mission is to streamline the mechanics of your subscription business so that you can focus on building compelling products and services. Keeping your customers up-to-date on the latest developments in your business returns better retention rates and higher customer value over time. Recurly’s new MailChimp integration automatically updates your marketing lists in MailChimp. We [...]
We’re excited to announce several new enhancements for our email templates based on all your feedback. First, we have a new default email template that packages the relevant information in much better presentation. Here’s the new default New Subscription email:
Subscription billing is a pain and we’re trying to make your life easier by simplifying it for you. Well, it turns out that email is also a pain and we’re turning to someone else for help. Over the next couple weeks, we’ll determine the best way to reliably deliver your emails with the correct domain keys, SPF records, etc so that they work even better than if you were to send the emails yourself.
This past week, I’ve heard from multiple customers who offer yearly subscriptions. They took the easy route and implemented it with one time transactions — in other words, the subscription is valid for a year and then never renews. When they find out about Recurly, sometimes they want to simulate that behavior and not have the subscription renew because that’s what their customers are used to. While Recurly can do that, there’s a better way to maximize your retention rate and still keep your customers happy.