This question recently came up at the Freemium Summit on a pricing panel where I spoke; if you are offering a trial or a freemium service, when should you ask your users for a credit card number? Asking for a credit card number is a significant hurdle for most people.
It was an incredible week at Supernova- Wharton School of Business’ annual conference that brings together leaders in Tech, Government and Education. The goal of the yearly conference is to create discussion surrounding change and the trends impacting us as a tech community, economy, and society. Recurly was invited to Supernova as one of the [...]
Today at Y Combinator’s Startup School, Chris Anderson from Wired gave a fascinating presentation on leveraging Business Models (a great Techcrunch summary is available here). With economic times being as challenging as they are, the allure of leveraging “a free service” to build users makes sense. “Freemium” gets people using a service while at the [...]
When entrepreneurs come up with an idea- revenue plans are rarely the first thing that come to mind. After all, asking “how do we solve this incredibly painful business issue” can be a lot more exciting then “how are we going to monetize this”. Since the first dot-com-boom, several models for revenue have come, some [...]