Q: Who in your company is responsible for customer churn? If you had to pause and ponder the answer, or if you felt that it was everybody’s responsibility…then you’re not alone. When I was with eBay, it was far easier for marketing teams to focus on acquiring new customers than to identify an effective means [...]
More than once, I’ve underestimated the efforts required to create a billing system. I have yet to find a start-up that budgeted correctly for the time and effort to integrate subscription billing. If your startup is new to subscription billing, there are a few key problems you’ll soon encounter. Knowing about these issues will help you budget your development resources appropriately and help you evaluate your recurring billing options.