Over the past two years, we have become increasingly aware that payment gateways have been designed to serve traditional e-commerce (one-time transactions) as their primary use case. In many instances, the features and capabilities needed to process payments on a recurring basis are sorely lacking. We have viewed this as both a challenge and an [...]
This past week, I’ve heard from multiple customers who offer yearly subscriptions. They took the easy route and implemented it with one time transactions — in other words, the subscription is valid for a year and then never renews. When they find out about Recurly, sometimes they want to simulate that behavior and not have the subscription renew because that’s what their customers are used to. While Recurly can do that, there’s a better way to maximize your retention rate and still keep your customers happy.