Over the past two years, we have become increasingly aware that payment gateways have been designed to serve traditional e-commerce (one-time transactions) as their primary use case. In many instances, the features and capabilities needed to process payments on a recurring basis are sorely lacking. We have viewed this as both a challenge and an [...]
Internet marketing for most companies centers around the economics of customer acquisition. For most companies, it is thought of as a ‘one-time event’ leading to a conversion or sale. Subscription-based companies have the added benefit of receiving revenue over a longer period of time. In the financial world, a predictable and repeated income stream is [...]
Most companies offering subscriptions on the web serve a global list of geographies. It is also very short-sighted to assume that potential customers will be willing to subscribe to your offering if it is only offered in your local currency. Can you imagine if Spotify rolled out in the U.S. by only offering its service [...]
Q: Who in your company is responsible for customer churn? If you had to pause and ponder the answer, or if you felt that it was everybody’s responsibility…then you’re not alone. When I was with eBay, it was far easier for marketing teams to focus on acquiring new customers than to identify an effective means [...]
Every year, the Under The Radar conference showcases a ‘curated’ group of young companies providing meaningful innovation in the Software as a Service market (SaaS). This year, Recurly was honored to have been one of the companies chosen to present at the conference. The audience largely consists of Software industry leaders, SaaS experts, CIOs of [...]
One of the most critical pieces of Recurly’s redesign project was updating the “account details” page. Our merchants rely on this page to interact with their users’ subscription information and access the core aspects of the Recurly service. Based on the feedback we gather from each and every support ticket and customer conversation, we had [...]
Our recent re-design of the Recurly application included a key feature enhancement. Our larger customers have graciously requested the need for User Roles and Permissions to be added to Recurly and we’re happy to finally deliver another customer-driven feature. The first person to setup a Recurly account for any company is given the default role [...]
If your company is currently feeling the pain of your current billing infrastructure feeling more like a ‘problem’ than a ‘solution’, then you need to attend: ‘Subscription Billing – Primer and Pitfalls’. Cambridge, Boston: Wednesday, 2/16 at 7p.m. RSVP HERE (http://subscriptions201 NULL.eventbrite NULL.com/) New York City: Thursday, 2/17 7p.m. RSVP HERE (http://subscription102 NULL.eventbrite NULL.com) Polaris [...]