Recurly's mission is to streamline the mechanics of your subscription business so that you can focus on building compelling products and services. Keeping your customers up-to-date on the latest developments in your business returns better retention rates and higher customer value over time.
Recurly's new MailChimp integration automatically updates your marketing lists in MailChimp. We also pass key customer attributes to MailChimp such as subscription status, account tenure, plan type and a number of other useful account attributes, enabling easy segmentation and filtering of your customer communication lists.
Watch this video tutorial to see how easy it is to connect your Recurly account with MailChimp.
In addition, we have posted documentation to help guide you through the specifics of your Recurly MailChimp integration.
Now you're all set to automatically integrate your marketing communications with your subscription business.
If you like this feature, please let us know by tweeting to @recurly.
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The value of Recurly is that we no longer have to worry about the different aspects of subscription management. Instead, we can focus on things that are our core competency, like adding value to our service and expanding our offering. That’s been a huge win for us.