The subscription e-commerce market has continued to grow exponentially year after year. To take advantage of the many benefits the subscription model offers, it’s important to understand current trends in terms of product offerings, growth beyond recurring revenue, and plan structures.Continue Reading
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While many statistical trends apply to all subscription businesses, it’s important to also understand the unique challenges different subscription industries face. For example, how best to structure one’s product offerings, what discounts if any should be given to customers willing to commit long-term, and what role does pricing play?Continue Reading
There are so many factors that can cause a recurring credit card transaction to be declined: out-of-date or inaccurate card information, insufficient funds or temporary hold, gateway issues, and fraudulent activity, to name just a few. When payments are unsuccessful, subscription businesses can lose subscribers to involuntary churn.Continue Reading
Recurly is pleased to announce the release of new research which examines some key metrics for credit cards vs. debit cards. In particular, we focus on how much revenue can be recovered from failed transactions for each card type. Repairing failed transactions is an important aspect of mitigating involuntary churn which can and regularly does occur when a recurring payment is declined. Our research shows the significant revenue that Recurly can recover from failed payments, from both credit and debit cards.Continue Reading