Author Archive: Alexander Harmon

New Recurly Research Illuminates Trends in Subscription E-Commerce

The subscription e-commerce market has continued to grow exponentially year after year. To take advantage of the many benefits the subscription model offers, it’s important to understand current trends in terms of product offerings, growth beyond recurring revenue, and plan structures. 

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New Research Provides Insights on the SaaS industry

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metrics SaaS benchmarks Recurly Research

While many statistical trends apply to all subscription businesses, it’s important to also understand the unique challenges different subscription industries face. For example, how best to structure one’s product offerings, what discounts if any should be given to customers willing to commit long-term, and what role does pricing play?

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Monthly vs. Yearly Pricing: An Analysis

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Recurly Research

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Subscription Benchmarks: Top Payment Decline Reasons

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Recurly Research

There are so many factors that can cause a recurring credit card transaction to be declined: out-of-date or inaccurate card information, insufficient funds or temporary hold, gateway issues, and fraudulent activity, to name just a few. When payments are unsuccessful, subscription businesses can lose subscribers to involuntary churn.

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Recovering Revenue From Declined Transactions: New Research From Recurly

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Recovered Revenue metrics research

Recurly is pleased to announce the release of new research which examines some key metrics for credit cards vs. debit cards. In particular, we focus on how much revenue can be recovered from failed transactions for each card type. Repairing failed transactions is an important aspect of mitigating involuntary churn which can and regularly does occur when a recurring payment is declined. Our research shows the significant revenue that Recurly can recover from failed payments, from both credit and debit cards.

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