Author Archive: Andrew Chapello

The Latest Trends in E-Commerce Subscriptions

Sales of physical products in e-commerce are experiencing sustained growth. According to industry-expert, Mary Meeker, the market has experienced double-digit growth each year since 2008.  

Because of the intensely competitive nature of e-commerce, businesses seek any advantage that might give them an edge over their competition. For example, some businesses are able to leverage a unique brand persona and sell directly to consumers, bypassing middlemen and their added fees. They use technology to enable this strategy.

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Efficient Billing for Subscription Shipping Fees

Subscription businesses selling physical goods fall into four main categories:

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Deepen Subscriber Insights With Custom Fields

posted in:
New Features custom fields

Modern business software contains a wealth of customer data and has provided for much greater operational efficiency. It’s also added to the difficulty of managing and integrating data across systems. Creating custom data fields can help mitigate this by connecting data across systems. Custom fields can also be used to add data to subscribers’ records to help you better serve them.

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Subscription Summit Demonstrates the Staying Power of the Subscription Model

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Subscription Commerce and Scalable Financial Operations

posted in:
Integrations finance

For businesses which rely on recurring revenue, financial reporting is a very convoluted process. Subscription billing involves accounting for changes, including upgrades, downgrades, plan changes, etc. All these changes can complicate the process of producing financial reports, especially as manual exception-handling is often required. This complexity limits the ability of subscription businesses to scale their finance function and diverts resources away from analysis and reporting. Continue Reading

Increase Customer Retention and Expand Globally With New Multilingual Emails

Global marketing involves more than simply selling a product in other countries. You need to speak to subscribers in their preferred language and ensure that their experience signing up and paying for your subscription product or service is streamlined and optimized.

Recurly is pleased to announce support for 11 different languages and 22 dialects* in customer emails. By providing localized transactional emails, Recurly merchants can send email to their subscribers in the language they prefer. Recurly also provides localized checkout pages based on the location of the customer’s browser and the primary language associated with that location.

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Dunning Best Practices & How Recurly’s Dunning is Different

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Best Practices Churn dunning

In today’s blog, we’re continuing our discussion about dunning. As a reminder, dunning is the process of communicating with customers (usually by email) to try to collect payments due. In effect, discussions about dunning are really discussions about these customer communications.

In our last blog, we described how the dunning process works at each step and the decisions the merchant can make which can optimize the process and improve results. We also outlined how Recurly’s dunning process is more effective.

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How a Flexible Dunning Schedule Improves Transaction Success Rates

posted in:
Churn dunning

Subscriber churn is a key concern for subscription businesses. When subscribers leave, the business loses both current and future recurring revenue. Of course, some churn is “involuntary”—occurring as a result of a failed payment rather than a subscriber cancelling deliberately.

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What Is Involuntary Churn & What You Can Do About It

posted in:
Best Practices Churn decline management

One of the main challenges subscription businesses face is churn, which lowers the number of subscribers  and monthly recurring revenue. The two types of churn are voluntary and involuntary, and because each is driven by entirely different things, as a subscription business, you need to take different steps to mitigate each type of churn.

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Recurly + Xero Integration for Improved Accuracy and Compliance

posted in:
Integrations Xero

Any business that seeks to grow rapidly needs to have the right tools in place to support that growth. Subscription businesses in particular need an accounting solution that can handle the complexities of reporting on recurring revenue, one that can help speed their month-end close by automating key processes, creating efficiencies, and reducing errors from having to utilize manual processes.

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