Author Archive: Andrew Chapello

Deepen Subscriber Insights With Custom Fields

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custom fields New Features

Modern business software contains a wealth of customer data and has provided for much greater operational efficiency. It’s also added to the difficulty of managing and integrating data across systems. Creating custom data fields can help mitigate this by connecting data across systems. Custom fields can also be used to add data to subscribers’ records to help you better serve them.

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Subscription Summit Demonstrates the Staying Power of the Subscription Model

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Subscription Commerce and Scalable Financial Operations

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finance Integrations

For businesses which rely on recurring revenue, financial reporting is a very convoluted process. Subscription billing involves accounting for changes, including upgrades, downgrades, plan changes, etc. All these changes can complicate the process of producing financial reports, especially as manual exception-handling is often required. This complexity limits the ability of subscription businesses to scale their finance function and diverts resources away from analysis and reporting. Continue Reading

Increase Customer Retention and Expand Globally With New Multilingual Emails

Global marketing involves more than simply selling a product in other countries. You need to speak to subscribers in their preferred language and ensure that their experience signing up and paying for your subscription product or service is streamlined and optimized.

Recurly is pleased to announce support for 11 different languages and 22 dialects* in customer emails. By providing localized transactional emails, Recurly merchants can send email to their subscribers in the language they prefer. Recurly also provides localized checkout pages based on the location of the customer’s browser and the primary language associated with that location.

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Dunning Best Practices & How Recurly’s Dunning is Different

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Churn dunning Best Practices

In today’s blog, we’re continuing our discussion about dunning. As a reminder, dunning is the process of communicating with customers (usually by email) to try to collect payments due. In effect, discussions about dunning are really discussions about these customer communications.

In our last blog, we described how the dunning process works at each step and the decisions the merchant can make which can optimize the process and improve results. We also outlined how Recurly’s dunning process is more effective.

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How a Flexible Dunning Schedule Improves Transaction Success Rates

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Churn dunning

Subscriber churn is a key concern for subscription businesses. When subscribers leave, the business loses both current and future recurring revenue. Of course, some churn is “involuntary”—occurring as a result of a failed payment rather than a subscriber cancelling deliberately.

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What Is Involuntary Churn & What You Can Do About It

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Churn Best Practices decline management

One of the main challenges subscription businesses face is churn, which lowers the number of subscribers  and monthly recurring revenue. The two types of churn are voluntary and involuntary, and because each is driven by entirely different things, as a subscription business, you need to take different steps to mitigate each type of churn.

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Recurly + Xero Integration for Improved Accuracy and Compliance

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Integrations Xero

Any business that seeks to grow rapidly needs to have the right tools in place to support that growth. Subscription businesses in particular need an accounting solution that can handle the complexities of reporting on recurring revenue, one that can help speed their month-end close by automating key processes, creating efficiencies, and reducing errors from having to utilize manual processes.

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New and Improved Emails for Your Customers!

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New Features email

A crucial aspect of successful subscription billing involves being able to communicate with customers. Recurly sends several million emails every month on behalf of the many subscription businesses that depend on our platform, and we are constantly seeking ways to improve this function. After listening to great feedback, we’ve made a number of changes in response. Here’s an overview of what’s changed along with screenshots to show how these changes appear in Recurly.

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Ditch Those Spreadsheets and Improve Revenue Recognition

In the best of circumstances, financial reporting can be a complicated and sometimes difficult task. Accuracy is critical but not always easy to achieve. Subscription-based businesses face added challenges in accurately recognizing revenue. The business may have different billing models with different terms, have numerous customer upgrades and downgrades that need to be accurately calculated, along with many other customer events each month which affect billing. And many high-velocity B2C companies will process a huge volume of transactions throughout the month. All this makes for a complicated daily revenue-recognition process.

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