Many key business processes today are run on a suite of SaaS business applications. From marketing automation to inventory management to accounting, best-in-breed applications have permeated even the stodgiest of industries. While these applications have created tremendous efficiencies, it’s critical to ensure that each application is using comprehensive, up-to-date data. To do this requires integrated systems that share data automatically.Continue Reading
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Sales of physical products in e-commerce are experiencing sustained growth. According to industry-expert, Mary Meeker, the market has experienced double-digit growth each year since 2008.
Because of the intensely competitive nature of e-commerce, businesses seek any advantage that might give them an edge over their competition. For example, some businesses are able to leverage a unique brand persona and sell directly to consumers, bypassing middlemen and their added fees. They use technology to enable this strategy.Continue Reading
Modern business software contains a wealth of customer data and has provided for much greater operational efficiency. It’s also added to the difficulty of managing and integrating data across systems. Creating custom data fields can help mitigate this by connecting data across systems. Custom fields can also be used to add data to subscribers’ records to help you better serve them.Continue Reading
Global marketing involves more than simply selling a product in other countries. You need to speak to subscribers in their preferred language and ensure that their experience signing up and paying for your subscription product or service is streamlined and optimized.
Recurly is pleased to announce support for 11 different languages and 22 dialects* in customer emails. By providing localized transactional emails, Recurly merchants can send email to their subscribers in the language they prefer. Recurly also provides localized checkout pages based on the location of the customer’s browser and the primary language associated with that location.Continue Reading
In today’s blog, we’re continuing our discussion about dunning. As a reminder, dunning is the process of communicating with customers (usually by email) to try to collect payments due. In effect, discussions about dunning are really discussions about these customer communications.
In our last blog, we described how the dunning process works at each step and the decisions the merchant can make which can optimize the process and improve results. We also outlined how Recurly’s dunning process is more effective.Continue Reading
Subscriber churn is a key concern for subscription businesses. When subscribers leave, the business loses both current and future recurring revenue. Of course, some churn is “involuntary”—occurring as a result of a failed payment rather than a subscriber cancelling deliberately.Continue Reading
One of the main challenges subscription businesses face is churn, which lowers the number of subscribers and monthly recurring revenue. The two types of churn are voluntary and involuntary, and because each is driven by entirely different things, as a subscription business, you need to take different steps to mitigate each type of churn.Continue Reading