Author Archive: Dan Burkhart

Notification of Vendor Data Security Incident

posted in:
external-incidents

On Friday, October 5th, Recurly was notified by a vendor, Apollo.io, of a security exposure created in their server environment. Recurly used Apollo to provide Recurly with sales lead and marketing services. Apollo informed us that they believe the data leak included Recurly data such as customer names and contact information. Many of you may have already read about this incident in this TechCrunch article or this Wired article.

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The Holy Grail of Subscription Commerce

These days, most entrepreneurs and investors are quite clear about the merits of the subscription model. From a business perspective, recurring revenue is a wonderful concept. When a subscription business is firing on all cylinders, recurring revenue compounds beyond the costs of customer acquisition, and the world is the proprietor’s oyster.

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Company Values That Scale for Years

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Recurly Anniversary

Recurly just turned seven years old. It seems like yesterday that we elected to found a company based on the belief that the world was moving towards a ‘pay-as-you-go’ model. We believed that lightweight, flexible, nimble billing systems would become a competitive requirement for companies seeking to align their offers with the desires of their customers in the most pleasing ways.

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Subscriptions Are Changing the Way We Retail

Apple’s Upgrade subscription service just changed the way consumers approach big-ticket purchase decisions…and many retailers will surely follow suit.

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Growth and Productivity: What Iron, the Internet and Recurly Have in Common

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Vision Values Recurly Anniversary

This month marks Recurly’s “iron anniversary,” our sixth year in business. Iron was the foundation for the Industrial Revolution: the rise of heavy machinery made from iron transformed manufacturing methods through automation and other efficiencies. 

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Identify 'Sneaky' Revenue Churn In Your Subscription Business

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Churn analytics

Understanding the true cost of subscriber churn is one of the most critical KPIs any SaaS business can measure. Unfortunately, it is not always easy to identify the ‘true’ cost of churn because customers churn in different ways.

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If You Only Knew - How Much Your Relative Churn Rate Matters

posted in:
Churn

Churn is one of the most sensitive variables impacting the value of a subscription business. Your business is in a "drag race" with competitors to come out on top. How your churn rate differs from your competitors' can tell you a lot about the relative health of your business and theirs. 

Annuity revenue streams are made more or less attractive by the speed with which they ‘decay’. In the world of SaaS and other subscription models, this ‘decay’ is a powerful reflection of how well you are delivering a service that satisfies your customers over a period of time. Deliver a great product or service and your customers will stick around. If you don’t deliver, your customers leave, and your business becomes less efficient.

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How to Improve Subscription Renewal Rates

posted in:
Churn

Hyper-targeted ‘lifecycle marketing’ promotions are well worth the effortMbaC2JdIkbvV5SlPoMrpZDowR10DqytXvngxIegdIggMonitoring your subscriber churn rate is a basic requirement for any subscription business. Managing the “flip side” of churn – your subscription renewal rate – is the next tactical function for any subscription business operator.

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Learning From Hulu's Subscription Cancellation Flow

posted in:
UX Best Practices Design Strategy

After all of our postings on limiting customer churn, every subscription business must face the fact that your customers will choose to unsubscribe at some point. It happens. However, there are some simple things that can be done to influence the decision-making process as your customers choose to leave you.

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Recurly Raises $12M To Chart the Future of Recurring Billing

Over the past 5 years, Recurly has built a company centered around the success of our customers. We believe that providing a flexible and nimble billing service to our customers allows them to achieve extraordinary outcomes.  We elevate billing from a simple back-office function to a genuine competitive advantage.

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