Today, I am delighted to announce an important milestone for Recurly: we have been acquired by Accel-KKR, an industry-leading growth equity company. This transaction creates a new partnership which brings together a tremendous set of global investment resources with knowledge from a subscription commerce platform which powers the most recognized subscription brand names in the world.Continue Reading
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On Friday, October 5th, Recurly was notified by a vendor, Apollo.io, of a security exposure created in their server environment. Recurly used Apollo to provide Recurly with sales lead and marketing services. Apollo informed us that they believe the data leak included Recurly data such as customer names and contact information. Many of you may have already read about this incident in this TechCrunch article or this Wired article.Continue Reading
These days, most entrepreneurs and investors are quite clear about the merits of the subscription model. From a business perspective, recurring revenue is a wonderful concept. When a subscription business is firing on all cylinders, recurring revenue compounds beyond the costs of customer acquisition, and the world is the proprietor’s oyster.Continue Reading
Recurly just turned seven years old. It seems like yesterday that we elected to found a company based on the belief that the world was moving towards a ‘pay-as-you-go’ model. We believed that lightweight, flexible, nimble billing systems would become a competitive requirement for companies seeking to align their offers with the desires of their customers in the most pleasing ways.Continue Reading
This month marks Recurly’s “iron anniversary,” our sixth year in business. Iron was the foundation for the Industrial Revolution: the rise of heavy machinery made from iron transformed manufacturing methods through automation and other efficiencies.Continue Reading
Understanding the true cost of subscriber churn is one of the most critical KPIs any SaaS business can measure. Unfortunately, it is not always easy to identify the ‘true’ cost of churn because customers churn in different ways.Continue Reading
Churn is one of the most sensitive variables impacting the value of a subscription business. Your business is in a "drag race" with competitors to come out on top. How your churn rate differs from your competitors' can tell you a lot about the relative health of your business and theirs.
Annuity revenue streams are made more or less attractive by the speed with which they ‘decay’. In the world of SaaS and other subscription models, this ‘decay’ is a powerful reflection of how well you are delivering a service that satisfies your customers over a period of time. Deliver a great product or service and your customers will stick around. If you don’t deliver, your customers leave, and your business becomes less efficient.Continue Reading
Hyper-targeted ‘lifecycle marketing’ promotions are well worth the effortMonitoring your subscriber churn rate is a basic requirement for any subscription business. Managing the “flip side” of churn – your subscription renewal rate – is the next tactical function for any subscription business operator.Continue Reading
After all of our postings on limiting customer churn, every subscription business must face the fact that your customers will choose to unsubscribe at some point. It happens. However, there are some simple things that can be done to influence the decision-making process as your customers choose to leave you.Continue Reading