Author Archive: Emma Clark

Using Recurly Data to Fight Churn

In our previous post in this series, we talked about the difference between cancellation and churn. The post outlined the different actions you can take when a customer cancels to try to prevent them from churning and how Recurly helps to identify these customers.

Because we know you can’t prevent all churn, we want to talk about ways to analyze your subscriber churn rate to surface insights that you can then act upon. In particular:

  • Where does your churn rate stand in comparison to your competitors and/or to the market as a whole?
  • What are some of the meaningful data points related to churn that provide actionable intelligence?
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Cancellation vs. Churn: What’s the Difference and Why It Matters

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Churn Webhooks cancellation

Do you know what your subscriber churn rate is? How about the median churn rate for your industry? Do you know the difference between churn and cancellation? And perhaps most importantly, do you know what you can do to try to prevent a customer who has cancelled from churning?

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How Recurly Calculates MRR: What Subscription Businesses Need to Know

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analytics metrics MRR

If you bill on a recurring basis, you likely already know the importance of tracking Monthly Recurring Revenue (MRR). Recurly calculates this all-important subscription metric for your business as part of our Analytics offerings. While the MRR Analytics Report is the most viewed report in our product, it’s also the report that generates the most questions.

Knowing the importance this metric plays in your business, we want to be as clear and straightforward as possible about how Recurly Analytics MRR is calculated and what new calculation options are available to you so you can get the most value from this key metric.

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Recurly Analytics for Competitive Advantage

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New Features analytics metrics

It has been said that you can have data without information, but you cannot have information without data. For subscription businesses, even if they have data, they often do not have ready access to the kind of data that allows them to optimize their business. But with meaningful data, marketing teams and others can formulate strategies that will give their business a competitive advantage in what are often crowded markets.

Recurly is pleased to launch Recurly Analytics which provides relevant, actionable data so that our customers can continually monitor the health of their subscription business. As the saying goes, “you can’t manage what you don’t measure,” and our Analytics gives our customers the information they need to continually refine their subscription business to make sure it’s performing optimally.

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Recurly Analytics for Actionable Insights

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New Features analytics metrics

For any business, there are untold secrets and insights hidden in their data. Many times, in order to discover these secrets, marketing and business teams have to become detectives, searching for clues to uncover the hidden motivations of their customers, the evidence in the data for what’s working (or what’s not) in their product or service offerings, and what factors influence the success of their business. Sometimes after great effort, these secrets are revealed. Other times, the data just doesn’t exist to provide more than cursory clues.

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Making the Most of Recurly with Multiple Webhooks

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New Features Webhooks

In a SaaS-connected world, where best-of-breed software companies have developed  on-demand, highly focused solutions to support a variety of business functions, Recurly merchants weave specialized applications together to create a solution that’s tailored to their business.

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Recurly’s Read-Only Access: Compliance, Security and Confidence

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Security compliance Product Update Read-Only

Read_only_blog_image.gifAt Recurly, we take pride in the fact that our application is both intuitive and accessible. But while every user in your organization can have access to your site via the Recurly app, we understand that not every user needs full access. With this in mind, we have made some changes to user management to help your company mitigate security risks and stay compliant with company policies.

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