As noted in a previous post, the subscription e-commerce business is booming. This segment has grown by more than 100% per year over the past five years, according to McKinsey, and research from our partner Shopify suggests that global e-commerce sales will hit $4.8T by 2021. Capturing and managing your e-commerce offerings in a product catalog provides an organized approach to support this growth.Continue Reading
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Last week, the Subscription Trade Association (SUBTA) hosted several hundred attendees in downtown Chicago for their annual Recur Conference. Recur brings together new Direct-to-Consumer (D2C) subscription businesses, industry veterans, and subscription vendors for three days of learning and networking.Continue Reading