Author Archive: Kim Courvoisier

Recurly Celebrates Grads

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It’s the time of year when graduations are celebrated as kids move from one education milestone to the next or begin their life in the “real world.” However, due to the global COVID-19 pandemic, this year most graduations weren't able to be celebrated in the traditional way. 

Recurly understood and had empathy that many of our employees had children graduating and took the opportunity to celebrate them in style.

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Expert Tactics & Strategies for Creating a Forever Revenue Stream

Building a sustainable revenue stream requires two things: A powerful recurring revenue engine and relationships that drive engagement and loyalty. Both key to surviving during these uncertain times.

We recently sat down with Robbie Kellerman Baxter, a leading expert on subscription pricing and membership models and the author of The Membership Economy and The Forever Transaction for a Subscription Session called Expert Tactics & Strategies for Creating a Forever Revenue Stream. 

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The High Cost of a Payment Gateway Outage

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Payment Gateway gateway failover

At one time or another, most payment gateways experience outages and performance issues. It’s a fact of life that subscription businesses contend with because transaction success directly contributes to maximizing your revenue. 

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Annual Subscription Billing Metrics Report

Subscription Billing Benchmark Report 

The unique challenges that come with a subscription business are many. From churn and decline rates to revenue recovery, the obstacles are all too real. Recurly is in the business of making subscriptions a competitive advantage for our merchants and to this end, our business analysts and data scientists at Recurly Research have compiled a comprehensive set of subscription billing metrics in our Annual Subscription Billing Metrics Report. 

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How Gift Cards and Plans Can Help Acquire New Subscribers

In the past, we’ve shared how gift cards and plans can help you acquire new subscribers. Today, in the midst of COVID-19, gift cards and plans are as important as ever to help you acquire subscribers and retain the ones you already have.

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How Pausing & Postponing Subscriptions Can Retain Subscribers in Uncertain Times

COVID-19 has penetrated nearly every aspect of our lives and there is no precedence or template for how to respond to this ever-changing situation. Consumers are challenged with layoffs, shelter in place and quarantine orders, plus struggling with how to work from home while juggling the needs of their daily lives.

Showing empathy and providing flexible access to your products and services is critical right now. 

In this post, we’ll provide two highly effective options to help retain subscribers in these uncertain times: pause a subscription and postpone a subscription.

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Recognizing the Contributions of  Women at Recurly

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International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. The theme for International Women's Day 2020 is #EachforEqual. According to the International Women’s Day website, “Individually, we're all responsible for our own thoughts and actions - all day, every day. We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women's achievements. Collectively, each one of us can help create a gender-equal world. Let's all be #EachforEqual.”

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Recurly: A Year in Review - 2019 Edition

A new year and a fresh decade are upon us, full of opportunity. Today, look back at 2019 with appreciation for all the incredible strides that were made in our industry. We also look back at the amazing companies we are privileged to work alongside.

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Subscription Commerce Predictions for 2020 and Beyond

Subscription commerce has been undergoing epic growth year after year and shows no sign of slowing down. Subscription commerce is clearly here to stay. As the industry continues to mature, the space continues to get more evolved and sophisticated.

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The Benefits of Bundling for Your Subscription Business

Subscriber retention is a cornerstone of successful subscription commerce, and one of the best ways to retain loyal subscribers is to ensure that your subscription delivers value. Because many subscriptions allow subscribers the convenience to set it and forget it, your subscription business might not always be top-of-mind. That’s one of the many reasons why it’s easy for subscribers to "peace out" and churn when they feel like they aren’t getting the value they desire from your product or service. 

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