Author Archive: Marilyn Latham

Improve Transaction Success With Recurly’s Account Updater

If you’re an e-commerce business, two of the most dreaded words you’ll hear are “card declined.” When a credit (or debit) card is declined, the sale can’t go through and you don’t earn that revenue. If you’re a subscription business processing a recurring payment, a declined card can also result in involuntary subscriber churn.

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Winning Strategies for Subscriber Acquisition

The best things in life are free, or so the saying goes. In subscription commerce, free trial subscriptions are a proven customer acquisition tool. By letting prospective subscribers sample your product or service, they can experience your offering before deciding whether or not to subscribe. Offering free trials is particularly popular with digital goods, such as streaming video services, SaaS solutions, or other services accessed via the internet. But many businesses that ship physical goods to subscribers, such as “box of the month” businesses, also provide prospects with a free trial experience before asking them to commit.

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How Recurly Helps You Acquire New Subscribers

To be successful, subscription businesses need to retain subscribers and continually attract new ones. This is true for both the smallest startup and the largest enterprise. Recurly provides a number of tools to support our customers’ efforts to gain new subscribers.

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How Recurly Supports Subscription Box Businesses

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Recurly Resources subscription boxes

The subscription box segment was an early winner in subscription commerce. Whether based on a carefully curated selection of goods or the regular receipt of necessary consumables, subscription boxes have become an enduring success story.

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Choosing the Right Subscription Platform for International Expansion: A New E-book From Recurly

Increasingly, subscription businesses seeking to expand are pursuing a global strategy. But to do this effectively, these businesses need to make sure they have the right subscription management platform.  

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How to Address Subscription Box Fatigue and Retain Subscribers

The popularity of subscription boxes has been a boon to subscription commerce. But this popularity can be a double-edged sword. While recipients may love their different boxes filled with delightfully curated products or regularly needed essentials, sometimes this becomes too much of a good thing. Subscription box fatigue can happen when consumers get too many boxes, too often, and the enjoyment they get from them begins to decline, resulting in cancellations. How can subscription box-of-the-month companies respond to lessen this voluntary churn?

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The Insightful Accountant Gives Recurly a “First Look”

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financial services finance

At Recurly, we’ve introduced many features to better serve the needs of finance teams working with recurring revenue and its inherent complexity. For example, our integration with QuickBooks Online, NetSuite, and Xero allows us to automate the transfer of data from Recurly into those systems, to support operations that scale. Our automated tax support streamlines compliance and improves accuracy. And Recurly’s decline management technology significantly improves collections so you can be sure your revenue is maximized each month.

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Streamlining Financial Operations: Key Learnings From Our Webinar

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Recurly Resources

Recurly recently presented a webinar entitled “Scaling Subscription Billing: A Guide to Streamlining Financial Operations” which received a terrific response from the attendees. This response prompted us to publish this recap along with a link to the recorded webinar for those who missed the live webinar last week.

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International Expansion and Recurly

posted in:
global expansion

These days, any e-commerce offering has international potential: if customers from other nations are able to complete their purchase, the business is operating “globally.” But there’s much more that a subscription business can and should do to foster and grow its international market. Supporting international currencies and payment methods, and complying with different countries’ tax requirements are critical to serving a global audience. Subscribers also expect a company’s online presence to be localized, especially checkout and payment pages.

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New Recurly Research Examines Subscriber Retention

As an objective measure of business performance, benchmark data is an invaluable resource on which businesses rely to help them make better-informed decisions. With a wide range of customers in multiple industries using Recurly, we have unique access to comprehensive data and metrics, which subscription businesses can use to make those critical decisions.

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