Author Archive: Mia Hamano

Subscription Billing Terms Provide More Flexibility

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New Features Subscription Billing Terms

Subscription businesses benefit from having the flexibility to create different plans and pricing structures to meet market needs. Subscription businesses also need the flexibility to offer billing intervals that may differ from the plan length.  

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Pause Subscriptions to Minimize Voluntary Churn and Maximize Revenue

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Best Practices Churn subscriber retention

Subscription businesses work hard to provide their subscribers with value. Despite their best efforts, subscribers do cancel, sometimes due to things that are out of the business’ control. For example, perhaps the business is an OTT provider that streams certain sports. Since most sports are seasonal, during the off-season, the subscriber may not use the service and may opt to cancel. Or time and money constraints, or work or travel obligations prevent subscribers from using and enjoying their subscriptions.

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New Billing Models for Changing Consumption Patterns

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New Features hybrid billing model

The success of the subscription model has altered the e-commerce landscape. Numerous new and innovative businesses in a variety of industries are launching every week, focusing on the subscription model to provide a better customer experience and build loyalty. As well, a number of notable, ‘traditional’ businesses have transitioned, in whole or in part, to a recurring revenue model. Adobe, for example, no longer sells its software via a licensing model but provides access through a monthly SaaS subscription fee.   

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“No Credit Card Required” -- Increase Sign-Ups With Cardless Free Trials

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New Features cardless free trials

In marketing, making it as easy as possible for your prospects to test out your product or service can be a winning strategy. For subscription businesses, a free trial subscription is one way to do that. Customers get a taste of what you provide without having to commit to anything. However, having to enter payment information for something that’s free can add unnecessary friction, making your prospects less likely to sign up. A lost prospect is a lost opportunity to acquire a new customer.  

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Redesigned Hosted Payment Pages Now Support Gift Cards

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hosted payment pages

Recurly is pleased to announce two updates to our Hosted Payment Pages, coming on January 26th.

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Keep Your Profits! Fight Fraud With Recurly and Kount

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New Features Fraud fraud management

All the research indicates that fraud attacks are on the rise and that fraudsters’ strategies and tactics are becoming ever more sophisticated as fraudsters become more brazen in their attempts to steal from businesses and consumers. Fraudsters also have a new favorite target: digital goods. As a result of fraud, card-not-present (CNP) merchants face losing revenue from chargebacks and the loss of the fraudulently obtained goods or services. If the fraud exceeds card processors’ thresholds, they can also face potentially damaged relationships with card issuers, gateways and merchant banks—the entities that businesses depend on to be able to process their payments.

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