Author Archive: Rachel Quick

Learn More About Mastercard’s New Requirements for Free Trial Conversions

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compliance

Mastercard has recently released new requirements for free trial conversions.

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How to Use Webhooks to Recover Customers

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Best Practices API Webhooks dunning

As noted in a previous blog post, there are different ways to get information out of Recurly, and each option has different pros and cons depending on the specific objective. Using the right tool for the task at hand ensures an efficient use of resources and an improved experience for both you and your customers.

For example, webhooks are a very effective means to obtain information. A webhook is an HTTP callback that occurs when something happens. It’s a simple, automated event-notification system. A web application that has implemented webhooks will POST a message to a designated URL to trigger additional events or notifications.

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Minimizing the Impact of Declined Transactions

In today's blog post, we'll explore best practices to minimize the impact of declined transactions. We’ll also share tips for benchmarking and iterating on site configurations to improve transaction decline recovery and drive revenue.

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Benchmarking & Minimizing Credit Card Transaction Decline Rates

Many merchants are concerned about their transaction decline rates and want to ensure that the rates are within what is normal for their industry or segment. Their concerns can be amplified by seeing large blocks of declined transactions, multiple attempts to collect on a single invoice, and numerous customer updates to billing information. It's important to note that with subscription billing, declines are normal. For most customers, a decline rate of 5-14% of monthly transactions for business-to-business (B2B) and 6-18% for business-to-consumer (B2C) is about right—but that number will vary greatly depending on the composition of a user base.

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Analyzing and Increasing Recovered Revenue for Subscription Billing

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Recovered Revenue

In subscription billing, you get paid over time, not up front - so having a stable payment method is crucial. However, credit cards and debit cards, the leading payment methods for subscription billing, often suffer payment declines. Card declines cost you revenue and are a leading cause of customer churn.

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Improve Your Dunning Emails for Subscription Billing

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Recovered Revenue

Recurly software uses card updates and automatic retries to recover revenue without intervention by merchants or customers. Recurly recovers an average of 7% of your customer revenue with automatic card updates and automatic retries.

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Reduce Credit Card Declines with Automatic Retries and Dunning Techniques

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Recovered Revenue

For many merchants, the #1 feature of Recurly software is the ability to recover revenue and stop churn that would otherwise be lost to credit card declines. 

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Tune In. Turn On Account Updater. Get More Revenue!

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Recovered Revenue


As I described last week, Recurly generates outstanding amounts of recovered revenue for our merchant customers. Account Updater is a key part of this capability. Recurly added Account Updater last May.

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How to Maximize Recovered Revenue in Recurly

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Recovered Revenue

Have you seen a lot of discussion on this site about recovered revenue? Recovered revenue is revenue that Recurly “saves” by automatically fixing credit card declines. How do we do it? That’s the subject of a series of blog posts I’ll be writing over the next few weeks.

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All About Dunning

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Best Practices

Tired of chasing down customers for failed payments? Have spreadsheets tracking declines and email communications and promises to pay? Take advantage of Recurly's dunning management to save time, worry, and money! Dunning (or Delinquent User Notification) is a period of time in which a user's payment has failed and both communication attempts and automated retries occur to recapture their revenue and keep them as an active subscriber. On average 13% of recurring transactions fail, and this process handles the recapture without your staff involvement. Many merchants use the default Recurly dunning settings, but did you know this highly customizable area of Recurly can help maximize your recovered revenue? In this blog post, we’ll discuss your various configuration options and how they can help different business models.

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