The subscription model has proven to be ideal for our digital, customer-centric economy, offering sustainable recurring revenue, improved customer loyalty, plus a wealth of data to enable data-driven insights. But, as consumer preferences and buying behaviors continue to shift, subscription businesses must evolve to remain competitive or risk losing significant market traction.
It’s time to step up your subscription game in 2020! Real-world case studies will show you how it's done. Learn how hybrid commerce helps Urban Outfitters and BarkBox maximize revenue growth and brand value; how Output and Cinemark use machine learning and payments optimization to reduce churn and ensure business continuity; the way Unbounce is using subscription data to keep pricing and packaging competitive, and more, when you join this VB Live event.
How forward-looking businesses are using subscriptions to gain a competitive edge, including real-world case studies
The latest subscription trends and technologies to leverage for accelerated growth
Ways to build brand value and deepen customer loyalty, including hybrid commerce, alternative payment methods, frictionless trials, delighting customers, and more
Wednesday, March 18, 2020 1PM ET | 10AM PT
Speakers: Emma Clark, Chief of Staff, Recurly Ken Fenyo, Consumer Markets Lead, Fuel, a McKinsey Company
Emma Clark is Chief of Staff at Recurly. In this role, she focuses on identifying new and emerging trends in subscription commerce as well as advising businesses on effective ways to optimize their subscription model. Emma's background is in data analytics and product management. Prior to Recurly, Emma was an analyst and product manager at JP Morgan Chase.
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The value of Recurly is that we no longer have to worry about the different aspects of subscription management. Instead, we can focus on things that are our core competency, like adding value to our service and expanding our offering. That’s been a huge win for us.