New Payment Options and Improved Subscriber Experience Propel Cook Political to Impressive Expansion

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Customer Case Studies

Recurly-CookPolitical-CaseStudyFor anyone interested in politics, an organization such as The Cook Political Report can be an important resource. Cook Political is an independent, non-partisan weekly newsletter that analyzes elections and campaigns for the US House of Representatives, US Senate, State Governors, and President, as well as American political trends. Founded in 1984, The Cook Political Report has evolved from a print-only publication to an online platform with a highly popular electronic newsletter available via individual and group subscriptions.

Before implementing Recurly, Cook Political offered only a yearly subscription plan which did not auto-renew. To keep receiving it, subscribers had to manually opt in again each year and either send in a check or pay with PayPal. It was an inefficient process, and the organization knew it was probably impacting subscriber acquisition and retention. Another challenge for Cook Political was their subscriber base had a variety of purchase preferences.

Cook Political began searching for a subscription management platform that would be easy to implement and easy to use, with a proven track record. They also knew they needed a platform that offered multiple payment options and advanced features.

According to Ally Flinn, Web Editor for The Cook Political Report, “it just seemed that considering how many different types of subscribers we had, and all the different use cases, Recurly was the best fit.” After implementing Recurly in June 2018, Flinn is happy to report that, “the results have been absolutely wonderful—they speak for themselves.”

Read the rest of the story about how Recurly got Cook Political up and running quickly, with new payment options, streamlined payment processes, and improved subscriber experience.

View the case study here

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