Live Webinar: Powerful (and Profitable) Holiday Promotions That Drive Subscribers

This is the time when many marketers turn their attention to holiday promotions, to make the most of the revenue opportunities during this most wonderful time of the year. In this informative webinar, we’ll share the secrets of how subscription businesses can build powerful—and profitable—holiday promotions that drive revenue now and continue to grow their subscriber base in the new year.

Tuesday, September 23, 2016
10am PT / 1pm ET

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Creating Coupon Campaigns That Work! Coupon Series, Part 2

In our first post in this series, we discussed how important it is for marketers to know their customers, in particular when designing campaigns and incentives to promote their business and bring in new subscribers. In today’s blog, we present ideas for the specific kinds of promotional campaigns merchants create to achieve different goals and how to use Recurly’s coupon functionality to create the right incentive.

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Test Your Way to Success! Developing a Discount Campaign in Recurly

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Best Practices coupons Marketing coupon

There’s a rule of thumb when it comes to marketing: know your audience. This is a great rule in general, and it’s an essential rule for merchants designing a discount campaign to promote their subscription business.

Know your audience. Merchants need to know how their customers interact with their product or service. Is it an essential in the customer’s life or business, a necessary commodity, or more of a fun indulgence? Are customers highly loyal and highly engaged, for example, posting unboxing videos to YouTube when their box-of-the-month arrives? Or is the product or service providing a convenience that customers appreciate and will pay for?

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Have a Discount and a Smile

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coupons coupon

What do stalwart American brand Coca-Cola and Internet upstart Groupon have in common? For both, their success is tied in some significant way to coupons.

For Coke, distributing printed coupons for a free Coke was one of the company’s initial and, at the time, innovative marketing strategies that helped launch the brand back in 1887. Eventually, 8.5 million coupons were redeemed. People tried the new distinctly flavored beverage and liked it, and Coke is now arguably the most-recognized brand in the world, sold in every country but one.

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