Recently, we wrote a blog that involved a London pub’s innovation in beer drinking that enabled a friction-free experience for its customers during the busy holiday season. The goal of course of frictionless commerce is to make it easier for your customers to shop, pay, and receive their purchases, and in return, you’ll gain more customers and sell more of whatever it is you offer, from beer to business services.Continue Reading
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Various statistics from the 2016 holiday season show that retailers’ holidays were bright, with strong sales both in-store and online. For example, a recent article from eMarketer highlighted data from Retail Metrics which showed overall holiday spending likely rose 4%. Similarly, retail consulting firm Conlumino’s data showed total holiday sales rose 3.8% to $196.1 billion—the biggest growth since 2011—led by a 17.1% increase in online spending.Continue Reading
Procrastinators always do tomorrow what they could have done today. And procrastination runs rampant during the holidays, as evidenced by the number of people crowding the stores on Christmas Eve. If, in mid-December, you’re behind in your holiday shopping, you’re in luck, because this means you’ll be able to take advantage of Free Shipping Day, on December 16th. And if you’re a subscription business, such as a box of the month, that ships physical goods, you can participate in this once-a-year event too.Continue Reading
This is the time when many marketers turn their attention to holiday promotions, to make the most of the revenue opportunities during this most wonderful time of the year. In this informative webinar, we’ll share the secrets of how subscription businesses can build powerful—and profitable—holiday promotions that drive revenue now and continue to grow their subscriber base in the new year.
Tuesday, September 23, 2016
10am PT / 1pm ET
It’s a little known fact that the idea of celebrating “Christmas in July” began in 1914 amongst a group of Vaudeville performers living in Freeport, New York. Far too busy travelling and performing in December to enjoy the holiday season, celebrating in July made perfect sense! Fast forward 100 years or so and there’s still a group of people who in the summer months are thinking about the winter holiday season: retailers.Continue Reading
In 1965, American families began clipping coupons en masse and marketers realized how coupons convert prospects, upsell customers, and encourage brand loyalty. In 1990, the internet begat the era of online coupons, making it easier than ever for subscription-based and other businesses to reach an online audiences with their promotions.Continue Reading
Coupons and promotions drive growth throughout the subscriber lifecycle—from customer acquisition to retention. Highly-targeted coupon campaigns enable subscription-based businesses to attract, convert, retain, and reclaim customers.Continue Reading
In our first post in this series, we discussed how important it is for marketers to know their customers, in particular when designing campaigns and incentives to promote their business and bring in new subscribers. In today’s blog, we present ideas for the specific kinds of promotional campaigns merchants create to achieve different goals and how to use Recurly’s coupon functionality to create the right incentive.Continue Reading
There’s a rule of thumb when it comes to marketing: know your audience. This is a great rule in general, and it’s an essential rule for merchants designing a discount campaign to promote their subscription business.
Know your audience. Merchants need to know how their customers interact with their product or service. Is it an essential in the customer’s life or business, a necessary commodity, or more of a fun indulgence? Are customers highly loyal and highly engaged, for example, posting unboxing videos to YouTube when their box-of-the-month arrives? Or is the product or service providing a convenience that customers appreciate and will pay for?Continue Reading
What do stalwart American brand Coca-Cola and Internet upstart Groupon have in common? For both, their success is tied in some significant way to coupons.
For Coke, distributing printed coupons for a free Coke was one of the company’s initial and, at the time, innovative marketing strategies that helped launch the brand back in 1887. Eventually, 8.5 million coupons were redeemed. People tried the new distinctly flavored beverage and liked it, and Coke is now arguably the most-recognized brand in the world, sold in every country but one.Continue Reading