In e-commerce, transactions can fail for any number of reasons, and every time a transaction is declined, the business loses revenue. With subscription businesses, the problem is compounded by the fact that subscription revenue is recurring revenue. This makes effective management of billing and payments especially critical: any time a transaction fails, a customer can churn.Continue Reading
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The subscription model is one of the fastest-growing categories in e-commerce—which should come as no surprise given the many benefits that a recurring revenue business offers. While the model provides benefits, it also has inherent complexity.Continue Reading