As we have discussed in the first and second blog in this series, dunning is a key process for maximizing revenue, and Recurly offers flexible tools to help you develop and manage your dunning strategy. In particular, Recurly users can set:Continue Reading
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In today’s blog, we’re continuing our discussion about dunning. As a reminder, dunning is the process of communicating with customers (usually by email) to try to collect payments due. In effect, discussions about dunning are really discussions about these customer communications.
In our last blog, we described how the dunning process works at each step and the decisions the merchant can make which can optimize the process and improve results. We also outlined how Recurly’s dunning process is more effective.Continue Reading
Subscriber churn is a key concern for subscription businesses. When subscribers leave, the business loses both current and future recurring revenue. Of course, some churn is “involuntary”—occurring as a result of a failed payment rather than a subscriber cancelling deliberately.Continue Reading
Recurly is excited to announce a new dunning webhook notification. In subscription businesses, when a customer’s renewal payment fails, the customer enters the dunning process. Businesses using Recurly can use this webhook to receive information on customers in dunning, letting them manage, monitor and optimize their subscribers’ journeys through the dunning process and deploy programmatic responses, as desired. The webhook allows subscription businesses to integrate with various systems that enable these programmatic responses.Continue Reading
As noted in a previous blog post, there are different ways to get information out of Recurly, and each option has different pros and cons depending on the specific objective. Using the right tool for the task at hand ensures an efficient use of resources and an improved experience for both you and your customers.
For example, webhooks are a very effective means to obtain information. A webhook is an HTTP callback that occurs when something happens. It’s a simple, automated event-notification system. A web application that has implemented webhooks will POST a message to a designated URL to trigger additional events or notifications.