Research Gives Insights on Recurring Invoice Recoveries Over Several Segments

In a previous blog, we talked about how Recurly’s machine learning models help recover recurring invoices which initially failed and had entered the dunning process. Today, we want to share some analysis on the recovery rate for such invoices. Knowing what recovery rates are typical for your business allows you to analyze the effectiveness of your dunning strategy and make improvements as necessary.

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Dunning for the Win: Merchant Initiated Transactions and PSD2

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compliance dunning PSD2 MITs SCA

Much of our previous content, such as our most recent PSD2 blog and our SCA Integration Guide, has focused on Customer Initiated Transactions (CITs), which occur when the customer is “in-session” or otherwise present during the transaction flow. In the subscription commerce world, CIT comes into play when someone first signs up for a subscription and provides their payment information. Similarly, a subscriber may decide, at a later date, to modify the payment information associated with their existing subscription. In both of these cases, the subscriber is available to complete any authentication challenges that might be requested by their card issuer in conjunction with Strong Customer Authentication (SCA) requirements.

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How Effective is Your Dunning Strategy? Recurly Analytics Has the Answer.

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Best Practices Churn dunning

As we have discussed in the first and second blog in this series, dunning is a key process for maximizing revenue, and Recurly offers flexible tools to help you develop and manage your dunning strategy. In particular, Recurly users can set:

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Dunning Best Practices & How Recurly’s Dunning is Different

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Best Practices Churn dunning

In today’s blog, we’re continuing our discussion about dunning. As a reminder, dunning is the process of communicating with customers (usually by email) to try to collect payments due. In effect, discussions about dunning are really discussions about these customer communications.

In our last blog, we described how the dunning process works at each step and the decisions the merchant can make which can optimize the process and improve results. We also outlined how Recurly’s dunning process is more effective.

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How a Flexible Dunning Schedule Improves Transaction Success Rates

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Churn dunning

Subscriber churn is a key concern for subscription businesses. When subscribers leave, the business loses both current and future recurring revenue. Of course, some churn is “involuntary”—occurring as a result of a failed payment rather than a subscriber cancelling deliberately.

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Announcing New Webhook for Dunning Notifications

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New Features Webhooks dunning

Recurly is excited to announce a new dunning webhook notification. In subscription businesses, when a customer’s renewal payment fails, the customer enters the dunning process. Businesses using Recurly can use this webhook to receive information on customers in dunning, letting them manage, monitor and optimize their subscribers’ journeys through the dunning process and deploy programmatic responses, as desired. The webhook allows subscription businesses to integrate with various systems that enable these programmatic responses.  

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How to Use Webhooks to Recover Customers

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Best Practices API Webhooks dunning

As noted in a previous blog post, there are different ways to get information out of Recurly, and each option has different pros and cons depending on the specific objective. Using the right tool for the task at hand ensures an efficient use of resources and an improved experience for both you and your customers.

For example, webhooks are a very effective means to obtain information. A webhook is an HTTP callback that occurs when something happens. It’s a simple, automated event-notification system. A web application that has implemented webhooks will POST a message to a designated URL to trigger additional events or notifications.

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