Why Offering Alternative Payment Methods is Important for Subscription Businesses

Has this ever happened to you? You’re shopping online and want to make a purchase. But when you try to pay for your item, the payment method that you want to use isn’t available, and so you abandon the purchase. This can happen particularly in international e-commerce, where shoppers prefer to use a payment method that’s not commonly used in the merchant’s location.

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Amazon Goes Back to School and Reduces Customer Friction

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frictionless commerce

“Learning is a treasure that will follow its owner everywhere.”  -- Chinese Proverb

In many parts of world, the month of August means the end of the school break. Students go back to school, parents’ lives become calmer, and businesses start to ramp up their various activities as employees return from their vacations. The holiday season and its bonanza of shopping and other activities is only few short months away, so it’s time to get busy.

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What Subscription Businesses Can Learn From a Busy London Pub

Last December, a pub in central London did something unique to help improve its customers’ experience. Bars and pubs in London can be crowded, especially during the holidays. They’re so crowded, in fact, that customers wait an average of 12 minutes per drink order at the bar. Depending on how many trips a patron takes, this can take a big bite out of their time for merriment and socializing with friends. Indeed, this lengthy wait time was a huge annoyance and the pub knew it.

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