A Subscription Box Company Working to Empower Women: With Help From Recurly and Shopify

The first subscription box service appeared in 2004. Called The Sampler, if offered samples of products from independent, web-based artists and shops. Various other boxes emerged soon-after. Early successes include Quarterly, Birchbox, NatureBox, and BarkBox (Recurly is proud to count the latter two as customers!).

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Silicon Valley Bank Meetup Recap: Discussing Trends in Subscription Commerce

On Wednesday evening of last week, Silicon Valley Bank hosted a lively meetup with Recurly at the Bank’s San Francisco office. The event was attended by a highly-engaged group of subscription commerce companies gathered to discuss best practices and the growth of the hybrid model.

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New Billing Models for Changing Consumption Patterns

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New Features hybrid billing model

The success of the subscription model has altered the e-commerce landscape. Numerous new and innovative businesses in a variety of industries are launching every week, focusing on the subscription model to provide a better customer experience and build loyalty. As well, a number of notable, ‘traditional’ businesses have transitioned, in whole or in part, to a recurring revenue model. Adobe, for example, no longer sells its software via a licensing model but provides access through a monthly SaaS subscription fee.   

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What Boxing and Cord-Cutting Have in Common

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OTT hybrid billing model

There’s a record that’s set to be broken next weekend. If you’re a fan of “combat sports,” then you probably already know that we’re referring to the upcoming fight between Floyd Mayweather and Connor McGregor, which is expected to be “the biggest fight ever in the history of two people punching each other," as colorfully described by UFC President Dana White. The event, scheduled for August 26th, is expected to gross over a half a billion dollars, with much of the viewership numbers—and money—coming from those watching the fight as a pay-per-view event.

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