Adoption of Hybrid Commerce to Better Serve Customers

In addition to being highly successful, innovative subscription businesses, what is another thing that BarkBox, FabFitFun, and Speedo all have in common? Answer: they all combine subscriptions with one-time offerings.

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A Subscription Box Company Working to Empower Women: With Help From Recurly and Shopify

The first subscription box service appeared in 2004. Called The Sampler, if offered samples of products from independent, web-based artists and shops. Various other boxes emerged soon-after. Early successes include Quarterly, Birchbox, NatureBox, and BarkBox (Recurly is proud to count the latter two as customers!).

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