In January, we shared exciting news—the inclusion of built-in benchmarks in Recurly Reporting & Analytics. Your responses were overwhelmingly positive, so we’ve come back with more! Six new built-in acquisition and retention benchmarks The first built-in benchmarks Recurly rolled out focused on churn metrics. Now, we’ve turned our...
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Welcome back to Subscriptions Weekly! First, let's talk about flying pups. Bark, the genius behind BarkBox and a proud Recurly customer, is taking our furry friends to cloud nine with Bark Air. Over at Alaska Airlines, they’re gearing up for a vote that could revolutionize healthcare by considering subscription-based access...
In today's consumer-centric economy, price can be the deciding factor for the success or stagnation of a product. Fine-tuning pricing is vital for success–whether it's about acquiring new customers, moving them from promotional offers to regular rates, or retaining them in the long run, the path to sustainable revenue growth...
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Welcome back to Subscriptions Weekly! Let's talk about the explosive growth in digital media subscriptions. It seems like everyone's hopping on the subscription train, and it's not slowing down anytime soon. Visa heard cries for help and introduced Subscription Manager for tracking and managing subscriptions. Spotify is hiking up prices...
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Subscription models have become the holy grail of customer retention and revenue streams. To compete, you must continually evolve and optimize your subscription pricing strategy. As part of our virtual event, Subscription pricing & packaging: How to optimize and implement, Matt Lindsay, CEO of Master Economics, and Niraj Naik,...
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Welcome back to Subscriptions Weekly! Buckle up, turn up the tunes, and get ready to dive into the world of subscriptions. First stop: Alaska Airlines and Recurly are teaming up to make your travel dreams soar to new heights, unlocking a world of personalized experiences at 35,000 feet! Installment plans...
In subscriptions, one size does not fit all. Understanding the intricacies of your customer base is pivotal when it comes to pricing and packaging. A generic pricing model often misses the mark in considering the diverse needs and preferences of unique subscribers. Personalized pricing and packaging strategies have surged to...
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Welcome back to Subscriptions Weekly! We're diving headfirst into the exciting world of subscriptions, online shopping bliss, and the future of driving—all with a fun twist. We've got some big news from the payment powerhouse, Mastercard, unleashing their latest creation: Smart Subscriptions. In retail news, researchers say that half of...
In the subscription economy, businesses thrive not only on their capacity to attract customers but also on their ability to retain and continually satisfy those subscribers. Central to this success is the alchemy of pricing that can entice new sign-ups and keep existing customers engaged. During Subscription pricing &...
Dynamic pricing is not new—it's been the staple of companies like airlines and hotels for decades. But today, with the rising demand for digital products and services, the subscription industry is adopting this model at an accelerated pace. Why the shift? This pricing strategy allows businesses to respond to many...
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