As the subscription model continues to expand its share of the e-commerce market, more and more businesses see the revenue opportunities the model entails. Whether it’s subscription handbags or study aids, charitable giving or video streaming, businesses both established and upstart are adding a subscription component to the mix—or jumping in wholesale, having chosen the subscription model as the best way to meet their customers’ needs and desires.Continue Reading
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By now, most of us are likely familiar with the Internet of Things (IoT), that network of “smart” devices, embedded with sensors and network connectivity that enables these objects to collect and exchange data. Our Fitbit is an IoT device, as is our Nest home thermostat. And Amazon Prime users have their “Dash” buttons. Phillips makes a smart toothbrush, and there’s even a Bluetooth-enabled thermometer on the market, for those so inclined.Continue Reading
The Internet of Things (IoT) has gotten a lot of buzz lately, for good reason. It’s expected that by 2020, there will be somewhere between 50 and 200 billion IoT-connected devices worldwide, driving $1.7 trillion in spending. But some experts think that the hype is actually understating the full potential. They also note that capturing this potential may be the biggest challenge: businesses will need to understand where the real value of IoT lies and how to take advantage of the monetization opportunities.Continue Reading
Fitbit fitness tracker. Nest home thermostat. Philips Sonicare toothbrush. LIFX light bulbs. Caterpillar tractors. The Port of Hamburg. What do all these have in common? They’re all part of the Internet of Things, or IoT, where “smart” devices collect and transmit data, which can then be used by either the manufacturer or the consumer to make changes or improvements to the device or to how it’s used.Continue Reading