Test Your Way to Success! Developing a Discount Campaign in Recurly

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There’s a rule of thumb when it comes to marketing: know your audience. This is a great rule in general, and it’s an essential rule for merchants designing a discount campaign to promote their subscription business.

Know your audience. Merchants need to know how their customers interact with their product or service. Is it an essential in the customer’s life or business, a necessary commodity, or more of a fun indulgence? Are customers highly loyal and highly engaged, for example, posting unboxing videos to YouTube when their box-of-the-month arrives? Or is the product or service providing a convenience that customers appreciate and will pay for?

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