Subscriptions Are Changing the Way We Retail

Apple’s Upgrade subscription service just changed the way consumers approach big-ticket purchase decisions…and many retailers will surely follow suit.

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Comic Books Find Superhero in Subscriptions

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Subscriptions Marketing & Sales Trends

If you were the typical kid growing up, you probably loved comic books as much as I did.  Of course, tastes and interests changed over time, and comic book sales have had a tough time for the past two decades - until now.  Recently, comic book and graphic novel sales In North America hit a 20-year high in reaching $935 million in 2014.  What’s driving it?  Much of it can be attributed to the subscription model.

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Marketing Digital Content: Old, New & Borrowed All at the Same Time

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Marketing & Sales Strategy Trends

There’s a saying, “Something old, something new, something borrowed” that applies profoundly to today’s content providers.

Last week’s launch of Apple Music put the spotlight on streaming music. Don’t get me wrong, streaming music services are nothing new with companies like Spotify and Pandora having been around for years. But, what has noticeably changed is the rapid rise of streamed songs, which have seen a 92 percent jump up to 135.2 billion streamed songs, according to a recent report from Nielsen. With that, the days of paid downloads appear to be numbered, and it was just only a few years ago before when music downloads spelled the end of CDs.

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Subscription Breeds Innovation

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Billing Marketing & Sales Trends

Consumer expectations are changing the way merchants run their business, and there’s no better example than Dish Network.  Dish CIO John Swieringa’s recent comments on how the company’s IT group “tries to be a source of innovation for the company, not just an IT shop”, highlights innovations occurring around the subscription model and the monetization of content.  The company has worked closely with Recurly to enable agile subscription billing for their exciting offerings at Sling TV.  And, in a short time, Dish’s approach to streaming video has seen great initial success with more than 250,000 sign ups.

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Developing the Recurly Integrator Community

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Marketing & Sales

Channel Development is a key component of any effective revenue growth strategy. For solutions like Recurly that are highly self-service and strive to be developer friendly, the community of consultants and creative agencies that work with our platform are a growing source of new business. As the technology experts serving their clients, they are in uniquely positioned to promote Recurly. As a result, our Sales and Customer Success teams recently started an ongoing project to identify and track individuals that have worked with Recurly in an effort to align the objectives of the customer, integrator and Recurly team.

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Recurly Named 'Best Subscription Billing' Vendor

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Marketing & Sales

Recurly Honored with 'Judges Choice' Award at Credit Card Industry Event - CNP 2014

The Card Not Present Expo is an event which occurs annually. At this event, experts from the credit card payment industry gather to share thoughts and opinions about issues shaping the payments industry. This includes payment processors, fraud detection services, payment gateways, subscription billing vendors, mobile wallet technologies as well as a new raft of alternative payment technologies using Bitcoin.

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Stop boring your prospects. Write marketing content that keeps them engaged!

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Marketing & Sales

Here at Recurly, we recently went through the exercise of updating the Recurly.com website. We had spent time analyzing site data to understand traffic patterns and content areas that drove conversion. And although we have professional design and user experience teams on staff, ready to help bring our new content to life, we were still left with the task of figuring out what we wanted to say before we could get started designing.

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