Reducing Friction Supports Customer and Revenue Growth

Isaac Newton’s first law of motion famously states that an object in motion will stay in motion. Similarly, you can think of the subscription model like a force that is always in motion, sustained by the subscriber lifecycle and recurring revenue. At critical points during the subscriber lifecycle, businesses are reliant on these elements to keep their business moving forward.

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Key Metrics for Subscription Commerce: Defining Our Terms

We’ve all heard the phrase, “You can’t manage what you don’t measure,” and here at Recurly we do a lot to support our customers’ ability to track and measure the progress of their subscription commerce initiatives. We launched Recurly Analytics last year to provide even better reporting and the key analytic insights that our customers can use to optimize their business. And we’re continually working to add new reports to this feature set. Look for a blog at the end of the month for more on this!

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How to Leverage Your Existing Subscribers to Acquire More

In our previous post in this series, we talked about using data to identify your most profitable subscribers and the metrics to measure campaign and channel profitability. In this post, we’ll focus on how you can leverage your existing subscribers to acquire more.  

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Using Data to Identify & Acquire Your Most Profitable Subscribers

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Best Practices analytics Strategy metrics

At the highest level, three major hallmarks of a strong subscription model are:

  • predictable revenue
  • customer loyalty, and
  • the ability to harness a wealth of data for valuable subscriber insights

Predictable revenue and customer loyalty are key because, unlike traditional transactional billing models, subscription businesses frequently incur greater expense upfront to acquire subscribers. The payback on that acquisition cost happens over the subscriber’s lifetime. 

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Optimizing Your Subscription Business with Data-Driven Insights

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Subscription businesses continually need to optimize. They work to design their plans and pricing to best meet the needs of their customers and their business. They try to reduce friction and boost loyalty, all in the service of maximizing customer satisfaction and business revenue. They seek to acquire and retain customers with the greatest LTV, while at the same time, keeping their customer acquisition costs down. And then they seek to improve everything each month! It’s a never ending process.

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Comparative Churn Data to Gauge the Health of Your Business

Because it can so negatively impact monthly recurring revenue, customer churn is something that subscription businesses take very seriously. Churn is an important concern as it takes away from the hard-fought efforts to acquire and retain customers. Because of this impact on revenue and subscriber numbers, a subscription business’ monthly churn rate is an indicator of the health of the business, and it should be monitored closely.

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Using Recurly Data to Fight Churn

In our previous post in this series, we talked about the difference between cancellation and churn. The post outlined the different actions you can take when a customer cancels to try to prevent them from churning and how Recurly helps to identify these customers.

Because we know you can’t prevent all churn, we want to talk about ways to analyze your subscriber churn rate to surface insights that you can then act upon. In particular:

  • Where does your churn rate stand in comparison to your competitors and/or to the market as a whole?
  • What are some of the meaningful data points related to churn that provide actionable intelligence?
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How Recurly Calculates MRR: What Subscription Businesses Need to Know

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analytics metrics MRR

If you bill on a recurring basis, you likely already know the importance of tracking Monthly Recurring Revenue (MRR). Recurly calculates this all-important subscription metric for your business as part of our Analytics offerings. While the MRR Analytics Report is the most viewed report in our product, it’s also the report that generates the most questions.

Knowing the importance this metric plays in your business, we want to be as clear and straightforward as possible about how Recurly Analytics MRR is calculated and what new calculation options are available to you so you can get the most value from this key metric.

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Recovering Revenue From Declined Transactions: New Research From Recurly

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Recovered Revenue metrics research

Recurly is pleased to announce the release of new research which examines some key metrics for credit cards vs. debit cards. In particular, we focus on how much revenue can be recovered from failed transactions for each card type. Repairing failed transactions is an important aspect of mitigating involuntary churn which can and regularly does occur when a recurring payment is declined. Our research shows the significant revenue that Recurly can recover from failed payments, from both credit and debit cards.

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Recurly Analytics for Competitive Advantage

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New Features analytics metrics

It has been said that you can have data without information, but you cannot have information without data. For subscription businesses, even if they have data, they often do not have ready access to the kind of data that allows them to optimize their business. But with meaningful data, marketing teams and others can formulate strategies that will give their business a competitive advantage in what are often crowded markets.

Recurly is pleased to launch Recurly Analytics which provides relevant, actionable data so that our customers can continually monitor the health of their subscription business. As the saying goes, “you can’t manage what you don’t measure,” and our Analytics gives our customers the information they need to continually refine their subscription business to make sure it’s performing optimally.

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