Modern business software contains a wealth of customer data and has provided for much greater operational efficiency. It’s also added to the difficulty of managing and integrating data across systems. Creating custom data fields can help mitigate this by connecting data across systems. Custom fields can also be used to add data to subscribers’ records to help you better serve them.Continue Reading
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Subscription businesses benefit from having the flexibility to create different plans and pricing structures to meet market needs. Subscription businesses also need the flexibility to offer billing intervals that may differ from the plan length.Continue Reading
Here at Recurly, we often talk about how the wealth of data available to subscription businesses is a key benefit of the recurring revenue model. This billing data becomes even more valuable when you combine it with data from subscriber events and marketing events. This broader view helps subscription businesses to better understand subscriber loyalty, campaign effectiveness, and what truly increases subscriber lifetime value.Continue Reading
On the surface, subscription billing may appear straightforward: just bill the same amount each billing cycle. The reality is that the subscriber lifecycle can involve a number of complex billing scenarios such as upgrades, downgrades, adding or removing additional products, changing quantities, or any combination of these billing events—each of which may then require you to prorate the invoice to accurately reflect the change in terms or usage.Continue Reading
Global marketing involves more than simply selling a product in other countries. You need to speak to subscribers in their preferred language and ensure that their experience signing up and paying for your subscription product or service is streamlined and optimized.
Recurly is pleased to announce support for 11 different languages and 22 dialects* in customer emails. By providing localized transactional emails, Recurly merchants can send email to their subscribers in the language they prefer. Recurly also provides localized checkout pages based on the location of the customer’s browser and the primary language associated with that location.Continue Reading
Subscription businesses that want to expand globally know they need to offer the payment methods that their prospects in different countries prefer. They need a gateway that can accept international currencies along with the a wide variety of payment methods global customers tend to use.Continue Reading
The success of the subscription model has altered the e-commerce landscape. Numerous new and innovative businesses in a variety of industries are launching every week, focusing on the subscription model to provide a better customer experience and build loyalty. As well, a number of notable, ‘traditional’ businesses have transitioned, in whole or in part, to a recurring revenue model. Adobe, for example, no longer sells its software via a licensing model but provides access through a monthly SaaS subscription fee.Continue Reading
A crucial aspect of successful subscription billing involves being able to communicate with customers. Recurly sends several million emails every month on behalf of the many subscription businesses that depend on our platform, and we are constantly seeking ways to improve this function. After listening to great feedback, we’ve made a number of changes in response. Here’s an overview of what’s changed along with screenshots to show how these changes appear in Recurly.Continue Reading
In marketing, making it as easy as possible for your prospects to test out your product or service can be a winning strategy. For subscription businesses, a free trial subscription is one way to do that. Customers get a taste of what you provide without having to commit to anything. However, having to enter payment information for something that’s free can add unnecessary friction, making your prospects less likely to sign up. A lost prospect is a lost opportunity to acquire a new customer.Continue Reading