OTT Breaks Records and Looks to the Future

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OTT VSOD SVOD

With the airing of the season seven finale of Game of Thrones a few weeks ago, HBO saw record-breaking viewership numbers. Having already become the most-watched show ever in the history of broadcasting, the Game of Thrones finale saw 12.1 million people tune in for the live broadcast in the U.S. and just under 4.5 million viewing it via streaming services. All 16.6 million were likely on the edge of their seat throughout.

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How Over-The-Top Services Came Out On Top

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OTT

Recently, PYMNTS spoke to Recurly’s CEO Dan Burkhart about the incredibly dynamic and increasingly dominant business of Over-the-Top (OTT) streaming services. These companies have been disrupting the more traditional services, such as broadcast cable TV, for several years now, becoming “the new normal” for an increasingly broad audience and consumer segment. However, as the article notes, “the competition is fierce, and consumers are fickle.”

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What Boxing and Cord-Cutting Have in Common

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OTT hybrid billing model

There’s a record that’s set to be broken next weekend. If you’re a fan of “combat sports,” then you probably already know that we’re referring to the upcoming fight between Floyd Mayweather and Connor McGregor, which is expected to be “the biggest fight ever in the history of two people punching each other," as colorfully described by UFC President Dana White. The event, scheduled for August 26th, is expected to gross over a half a billion dollars, with much of the viewership numbers—and money—coming from those watching the fight as a pay-per-view event.

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Winter is Coming to Westeros and HBO Is Ready to Capitalize

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Churn OTT

The battle for Westeros is about to heat up when the newest episode of HBO’s massively popular series, “Game of Thrones” airs on July 16th.  Winter is indeed coming. At the same time, the battle to rule the Over the Top (OTT) airwaves is also heating up. The main players (Netflix, HBO, Amazon Prime, and Hulu) are all seeking to create the next must-see series and gain huge numbers of new paying subscribers. 

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ESPN, Live Sports, and How Subscriptions May Change the Game

It’s happened. More people in the U.S. are now using streaming video services than have a cable subscription. This is according to a May 2017 study from Fluent LLC, as reported in eMarketer. The survey found that 67% of U.S. internet users watch or have access to a streaming service, compared to just 61% who have cable TV.

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Mad for Sports: How Live Programming is Driving Video on Demand

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OTT SVOD AVOD

March Madness is upon us, along with the predictions. No, not which teams will be in the Final Four—but how many hours of lost productivity will businesses suffer due to distracted employees! Estimates are that anywhere from 24 to 82 million employees will use company time not just to watch games but also to research the brackets, make their bets, and track results. And this may result in employer losses totaling as much as $2 billion.

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Are You Being Served? BritBox Comes to US, Anglophiles Cheer

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OTT Streaming Media SVOD AVOD

Fans of British TV now have a new reason to rejoice! A new streaming service showcasing the best of British TV is coming soon to our shores. It’s called BritBox and it’s chock full of good stuff for Anglophiles who need their weekly fix of EastEnders, Holby City, and others—streaming those shows just 24 hours after their UK broadcast premier. Other popular British hits such as Miss Marple, Blackadder, Are You Being Served—even the original version of The Office—are included as well. With thousands of hours of programming, there’s sure to be something for anyone and everyone who loves the unique voice, character, and settings that British TV offers.

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Winning With OTT: Content Plus Quality

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Best Practices OTT VSOD SVOD

We didn’t need Google’s upcoming launch of their new over-the-the (OTT) streaming service to tell us that OTT is big. Very big. But should anyone doubt that the future of video entertainment is streaming, not cable, Google’s jumping in, with their Unplugged service, should put these doubts to rest.

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The “Netflix Tax” Comes to More Municipalities

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Tax OTT VSOD SVOD

The popularity of various forms of online digital entertainment—such as music, movies and games—has had one unintended consequence that is hitting cities where it hurt: in their budgets. Their response has been dubbed the “Netflix Tax” which we wrote about last December.

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Recurly’s Annual List of Top Ten Trends, 2017 Edition

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Strategy Trends Mobile Fraud Payments Tax OTT IoT VSOD SVOD

As the subscription model continues to expand its share of the e-commerce market, more and more businesses see the revenue opportunities the model entails. Whether it’s subscription handbags or study aids, charitable giving or video streaming, businesses both established and upstart are adding a subscription component to the mix—or jumping in wholesale, having chosen the subscription model as the best way to meet their customers’ needs and desires.

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