When it comes to digital entertainment—video streaming and OTT—there are number of different ways to look at the market. There’s platforms and technology, advertising vs. subscription revenue, content (what it is and who’s producing it), trends, regulations, demographics…. The list goes on. One frequent narrative pits old-school cable and TV broadcast networks (big media) against upstart OTT streamers and content specialists (new media) for viewers’ attention and dollars.Continue Reading
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Something commonly said is how more and more people are cancelling their cable service in favor of OTT platforms. These “over-the-top” providers allow many to circumvent traditional ways of watching television and eliminate the fees and commitments that often come with cable plans. When taking a closer look, however, as excited as all might be, the telecom industry still appears to stand tall.Continue Reading
“There’s no doubt it’s coming. The question is how we transition into it.” ~Michael Bidwill, Arizona Cardinals president
What Bidwill is referring to is the NFL’s switch to digitally streaming games, with the Internet possibly becoming the exclusive means by which fans will consume pro football content. Of course, attending a live game will always be the preferred option for some. But for the millions of other fans who arrange their Sundays and Monday evenings around that week’s televised pro football matchups, changes are afoot. The reality is that the Internet and various streaming services (called Over the Top, or OTT) are where the NFL’s fans are—and Bidwill recognizes that. As many as ever are watching the games, but they’re doing so on tablets and mobile devices and, he says, “we want to respond to that.”Continue Reading
The 2016 Summer Olympics have officially begun, and many are using this time to figure out how they’ll be watching the Games. It probably comes as no surprise that many people will be consuming the competitions primarily through mobile, or so it’s predicted. This is great news for cord-cutters as the Silicon Angle reports that the best place to take in the Games will be through two streaming services: Playstation Vue and Sling TV, and the NBCOlympics.com website.Continue Reading
The streaming media waters have been growing increasingly crowded as of late, and in order to keep their customers happy and fend off the competition, two well-known names in the space, Hulu and Spotify, are making some big changes to their current slate of offerings.Continue Reading
In March, we talked about the potential for record-breaking numbers when it came to streaming coverage of the March Madness college basketball tournament. Well, hold onto your hats sports fans, because the 2016 major league baseball season has begun, and the MLB’s mobile app, “At Bat,” is likely going to knock it out of the park this year.Continue Reading
Every July in San Diego, for a single long weekend, geeks, nerds and fanboys (and girls), along with the people who love them and the companies that want to market to them, converge for the largest gathering of its kind in the world: the inimitable Comic-Con. What started out in 1970 as an event that drew only 300 people is now the largest show in North America, regularly drawing more than 130,000 attendees to its full-to-capacity home at the San Diego Convention Center.Continue Reading
This year’s Super Bowl set a number of records, including those related to the age of the quarterback (39), sacks (12 each team), and one for the longest punt return (61 yards). Another record was set for viewers who watched via CBS’s streaming service: 4 million. These viewers watched 315 million total minutes of game coverage for an average of 101 minutes each, according to Geekwire.Continue Reading
Increasingly, a wide range of merchants are discovering how well a subscription model can work for their business, to increase revenue, encourage customer loyalty, gain market share and drive continued success.
One such company is FASTHockey, an over-the-top (OTT) provider of live webcasts and archives on-demand of hockey games—over 20,000 each year. A year-and-a-half ago, FASTHockey decided to transition from a Pay-Per-View revenue model to one based entirely on subscriptions.Continue Reading
Over-the-Top (OTT) content is here to stay. Streamed over the Internet, OTT content is overtaking traditional distribution models. Companies like Netflix, Hulu, Sling TV, Pandora and Spotify are leaders in the category, but a number of new companies have jumped on the over-the-top bandwagon as the model continues to prove its viability and profitability.Continue Reading