Ruff Times Before Recurly: How PupBox Fought Churn with Pricing Flexibility

PupBox — like many of its puppy customers — was facing growing pains.

No, there wasn’t any shortage of adorable consumers: the subscription box for puppies (and their human owners) has been a hit since 2013. 

But PupBox did face high churn rates due to its inability to offer subscribers an incentive to sign up for longer-term plans.

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