Over the past number of years, Thanksgiving weekend has turned into an all-out ‘deal-apalooza’ with merchants offering discounts galore that begin earlier and earlier each year. Cyber Monday fell one week later this year, on December 2nd (compared to November 26th in 2018). This means consumers have only 26 days between Thanksgiving and Christmas to get all their holiday shopping done. And subscription businesses too have a similarly compressed timeframe in which to make their revenue goals for the year.Continue Reading
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As consumers, getting “lost” on our way to shop at our favorite venue is all too easy. Distractions of all kinds compete for our increasingly limited attention spans. Hyper-effective local, mobile targeting and re-targeting technologies further promote what Nielsen calls consumer “promiscuity.” As a result of our collective electronic and environmental-inspired “attention-deficit / hyperactivity disorder,” we consumers often find ourselves drawn to competing shops while originally on our way to patronize a favorite shop or website.Continue Reading
Subscriptions are not only changing how retailers do business and how consumers buy, but the model’s popularity is also a key factor in fueling the continued growth of e-commerce. These days, there’s an abundance of subscription products and services from which to choose, meeting nearly every need and every niche interest. From everyday necessities like razors, soap, and dog treats, to gourmet snacks, handmade tea, curated beauty products, designer jewelry, even airline flights and legal counsel – there’s a subscription service to meet a wide range of wants and needs.Continue Reading
The growth of mobile over the past few years should come as no surprise, and many analysts have been wondering whether e-commerce sales via mobile devices will one day overtake sales completed on desktops and laptops. If the 2015 holiday season is any indication, that is a distinct possibility.Continue Reading