The Antidote to Shopper “Promiscuity”? Subscriber Loyalty

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shopping Customer Loyatly

As consumers, getting “lost” on our way to shop at our favorite venue is all too easy. Distractions of all kinds compete for our increasingly limited attention spans. Hyper-effective local, mobile targeting and re-targeting technologies further promote what Nielsen calls consumer “promiscuity.” As a result of our collective electronic and environmental-inspired “attention-deficit / hyperactivity disorder,” we consumers often find ourselves drawn to competing shops while originally on our way to patronize a favorite shop or website.

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New Infographic: How Subscriptions are Fueling the E-Commerce Juggernaut

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shopping metrics research

Subscriptions are not only changing how retailers do business and how consumers buy, but the model’s popularity is also a key factor in fueling the continued growth of e-commerce. These days, there’s an abundance of subscription products and services from which to choose, meeting nearly every need and every niche interest. From everyday necessities like razors, soap, and dog treats, to gourmet snacks, handmade tea, curated beauty products, designer jewelry, even airline flights and legal counsel – there’s a subscription service to meet a wide range of wants and needs.

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The Results Are In: Mobile Gains Ground, Eats Brick-and-Mortar

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Trends e-commerce shopping research

The growth of mobile over the past few years should come as no surprise, and many analysts have been wondering whether e-commerce sales via mobile devices will one day overtake sales completed on desktops and laptops. If the 2015 holiday season is any indication, that is a distinct possibility.

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