Using Data to Identify & Acquire Your Most Profitable Subscribers

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Best Practices analytics Strategy metrics

At the highest level, three major hallmarks of a strong subscription model are:

  • predictable revenue
  • customer loyalty, and
  • the ability to harness a wealth of data for valuable subscriber insights

Predictable revenue and customer loyalty are key because, unlike traditional transactional billing models, subscription businesses frequently incur greater expense upfront to acquire subscribers. The payback on that acquisition cost happens over the subscriber’s lifetime. 

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Recurly’s Annual List of Top Ten Trends, 2017 Edition

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Strategy Trends Mobile Fraud Payments Tax OTT IoT VSOD SVOD

As the subscription model continues to expand its share of the e-commerce market, more and more businesses see the revenue opportunities the model entails. Whether it’s subscription handbags or study aids, charitable giving or video streaming, businesses both established and upstart are adding a subscription component to the mix—or jumping in wholesale, having chosen the subscription model as the best way to meet their customers’ needs and desires.

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From Upstart to Unicorn: How Dollar Shave Club Hit it Big

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Subscriptions Strategy Trends

There can be no doubt that Dollar Shave Club’s phenomenal success can be attributed to many factors—its irreverent and hilarious viral ads, its exemplary customer service, efficient manufacturing and distribution, and its incredible ability to scale, and (perhaps most importantly) its business model. Yes, there were many things that led to Dollar Shave Club (DSC) being bought for a cool $1 billion recently by Unilever. And their innovative and disruptive subscription business model was definitely one of them.

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Hulu and Spotify Expand Their Reach in the Competitive Sea of OTT

The streaming media waters have been growing increasingly crowded as of late, and in order to keep their customers happy and fend off the competition, two well-known names in the space, Hulu and Spotify, are making some big changes to their current slate of offerings.

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You're invited to our webinar, “3 Quick Ways to Maximize Holiday Revenue”

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Best Practices Event Strategy

Join Recurly’s CEO Dan Burkhart on Wednesday, Sept. 30th at 10am PT, for a complimentary live webinar on maximizing holiday revenue. 

For e-retailers, the holidays are often a significant revenue driver and a time when businesses areexpected to show year-over-year holiday growth. Recurly has put together this webinar to help e-retailers understand how a subscription model can help fuel growth, improve customer loyalty, and increase profitability during the upcoming holiday season.

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Niche Content: The Future of Streaming Video

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Subscriptions Best Practices Strategy Trends

The world of streaming video content has grown significantly as consumers look to complement with and in many cases transition away from traditional cable television. By now, we’re familiar with mainstream players that serve a broad audience including Dish’s Sling TV, HBO, and Showtime to name a few.  However, as their needs and preferences continue to change, viewers crave the option to customize their content. And that’s where the future of streaming video lies: niche content.    

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E-sports: Cutting the Cord for Video Games

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Best Practices Strategy Trends

What do you people enjoy watching more than basketball and baseball? Would you believe it’s watching other people playing video games?  Seriously.  Dubbed e-sports, competitive gameplay in video games has gone from niche to near-mainstream sport in just a decade. According to gaming research group SuperData, the worldwide e-sports market has more than 134 million viewers with $612 million in worldwide revenues.  Led by market leader Amazon’s Twitch, it’s not surprising to see live game tournaments with more than 200,000 Internet viewers.

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Marketing Digital Content: Old, New & Borrowed All at the Same Time

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Marketing & Sales Strategy Trends

There’s a saying, “Something old, something new, something borrowed” that applies profoundly to today’s content providers.

Last week’s launch of Apple Music put the spotlight on streaming music. Don’t get me wrong, streaming music services are nothing new with companies like Spotify and Pandora having been around for years. But, what has noticeably changed is the rapid rise of streamed songs, which have seen a 92 percent jump up to 135.2 billion streamed songs, according to a recent report from Nielsen. With that, the days of paid downloads appear to be numbered, and it was just only a few years ago before when music downloads spelled the end of CDs.

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Learning From Hulu's Subscription Cancellation Flow

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UX Best Practices Design Strategy

After all of our postings on limiting customer churn, every subscription business must face the fact that your customers will choose to unsubscribe at some point. It happens. However, there are some simple things that can be done to influence the decision-making process as your customers choose to leave you.

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Understand Your EU Pricing Strategy & VAT Registration Options

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Billing VAT Strategy

The joy of taxes! Not only do you have to levy them, you have to report them.  Merchants will be required to register for VAT in all EU countries where they sell a digital service. With VAT, you’ll thankfully have registration filing options, but you may want to review your product pricing strategy before choosing.  

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