Winning Strategies for Subscriber Acquisition

The best things in life are free, or so the saying goes. In subscription commerce, free trial subscriptions are a proven customer acquisition tool. By letting prospective subscribers sample your product or service, they can experience your offering before deciding whether or not to subscribe. Offering free trials is particularly popular with digital goods, such as streaming video services, SaaS solutions, or other services accessed via the internet. But many businesses that ship physical goods to subscribers, such as “box of the month” businesses, also provide prospects with a free trial experience before asking them to commit.

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Subscriber Acquisition, Retention, and Loyalty


Subscription success demands a laser focus on providing subscribers with consistent value which leads to predictable recurring revenue. We recently explored the topic of subscriber acquisition. Now, in our newest e-book, we outline techniques, tactics, and best practices that subscription businesses can use to increase subscriber retention.

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Subscriber Acquisition: Best Practices and Key Metrics

Subscriber acquisition is both an art and a science—and it can be a complex undertaking. A business needs to know who its best customers are likely to be, have a thorough understanding of what it is they want and what the business can provide (their pain points and how best to solve them), and how much customers are willing to pay.

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