Curation and Consumables: Two Keys to Growth in the Subscription Box Market

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subscription boxes

For consumers, one of the most popular subscription type is the subscription box—that curated collection of goodies that subscribers receive on a regular basis (often monthly, but not always) which the box purveyor hopes will delight and surprise its recipient. Beauty boxes such as Birchbox were an early success story, along with BarkBox for dog owners, and Loot Crate which provides “epic collectibles” and seeks to “unite and inspire the world through the shared celebration of fandom.”

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