Subscription Commerce Trends for 2018

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subscription trends

Subscription commerce is ever evolving. A few years ago, who would have expected Porsche to launch a subscription service? Or that monthly boxes of beauty samples or shaving supplies and OTT services would propel the subscription model to new heights? And how will these trends shape the subscription space going forward—and drive growth and innovation?

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Convenience and Mobile Commerce Expected to Drive Holiday Sales This Season

A new report by eMarketer predicts that e-commerce sales may jump by over 16% this year. The report credits growth in mobile sales along with intensifying competition between large retailers and marketplaces for the increase. Mobile commerce, particularly via smartphones, has been a powerful force all year, with eMarketer predicting that mobile commerce will have risen by 58% by year’s end, compared to 2016.

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Starbucks & Amazon Streamline Checkout and So Can You

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Best Practices subscription trends

Businesses are always looking for ways to make it easier for customers to interact and make purchases. Starbucks launched a mobile ordering system nationwide in 2015, letting customers avoid the long lines at the store by using the Starbucks app to place their order which is then waiting for them when they come into the store. Tesco, a UK grocery store chain, recently debuted their “Scan As You Shop” system where customers use a handset to scan their own items and then put them directly into their bags in their shopping cart.

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Marketing to the “Mom” Demographic

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subscription trends

In marketing and advertising, “key demographics” are the linchpin around which campaigns are formulated. The demographic informs marketers’ efforts to create highly tailored messages that will convert the most number of new customers and gain the highest amount of revenue from them. These target demographics of course vary by product and industry, and their interests and relative amounts of spending power, perhaps even somewhat determine, what is ultimately produced and sold.

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What Subscription Businesses Can Learn From a Busy London Pub

Last December, a pub in central London did something unique to help improve its customers’ experience. Bars and pubs in London can be crowded, especially during the holidays. They’re so crowded, in fact, that customers wait an average of 12 minutes per drink order at the bar. Depending on how many trips a patron takes, this can take a big bite out of their time for merriment and socializing with friends. Indeed, this lengthy wait time was a huge annoyance and the pub knew it.

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Music Industry + Streaming Services = So Happy Together

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Streaming Media subscription trends

Here in the Bay Area, we’re celebrating the 50th anniversary of the Summer of Love. Numerous events are taking place, and nearly all involve music. Jefferson Airplane and the Grateful Dead covers are particularly popular.

This music harkens back to a time when the music industry and its partner, FM radio, held significant sway, ruling the airwaves and determining—based on which bands the major labels signed and what songs got regular airplay—what people listened to.

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Super-Serving Customer Needs

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millennials subscription trends

Millennials are a unique demographic. Generally defined as being born between the early 1980’s and the late 1990’s, there's no lack of commentary around this generation, which is the largest in U.S. history (they’re essentially the children of the Baby Boomers—the ‘Me Generation’). Time Magazine memorably dubbed them the ‘Me Me Me Generation’ for being both confident and assertive (among other traits).

As a cohort, millennials in the U.S. number 80 million. Cumulatively, they add 600 billion of their hard-earned dollars to the economy every year, which is a full 28% of all daily, per-person consumer spending. By 2030, this number is forecasted to rise to 35%, according to a recent article in Forbes.

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You CAN Take it With You: New Rules for Cross-Border Streaming in the EU

The modern world is increasingly connected and mobile. Our devices are ‘always on’ and give us 24/7 access to all things digital for work and play. Whether you want to watch movies or TV on your iPhone on the bus, or stream your favorite playlist, or listen to the latest hip podcast while on the go—anytime, anywhere access is what it’s all about.

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