A streamlined payment process brings simplicity to your business. It helps reduce churn and build trust with customers.Continue Reading
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COVID-19 has penetrated nearly every aspect of our lives and there is no precedence or template for how to respond to this ever-changing situation. Consumers are challenged with layoffs, shelter in place and quarantine orders, plus struggling with how to work from home while juggling the needs of their daily lives.
Showing empathy and providing flexible access to your products and services is critical right now.
In this post, we’ll provide two highly effective options to help retain subscribers in these uncertain times: pause a subscription and postpone a subscription.Continue Reading
Subscription commerce has been undergoing epic growth year after year and shows no sign of slowing down. Subscription commerce is clearly here to stay. As the industry continues to mature, the space continues to get more evolved and sophisticated.Continue Reading
There can be no doubt that Dollar Shave Club’s phenomenal success can be attributed to many factors—its irreverent and hilarious viral ads, its exemplary customer service, efficient manufacturing and distribution, and its incredible ability to scale, and (perhaps most importantly) its business model. Yes, there were many things that led to Dollar Shave Club (DSC) being bought for a cool $1 billion recently by Unilever. And their innovative and disruptive subscription business model was definitely one of them.Continue Reading
The streaming media waters have been growing increasingly crowded as of late, and in order to keep their customers happy and fend off the competition, two well-known names in the space, Hulu and Spotify, are making some big changes to their current slate of offerings.Continue Reading
One of the side effects of the rise in streaming media services like the Netflix and Hulu is how they’ve impacted ticket sales at movie theaters, which have been flat over the past several years (with the exception of 2015 which saw a small spike due to the release of Jurassic World and the long-awaited Star Wars sequel). Why pay to see the latest Hollywood blockbuster or Sundance indie film in the theater—and then deal with lines and crowds, people kicking the back of your seat or talking on their cell phones? Why, when you can watch movies from the ease and comfort of your own home?Continue Reading
Have you heard of “eSports”? If you haven’t, it’s probably because you’re not a gamer. But get ready, because while it might be a niche industry at the moment, soon it won’t be. Current estimates indicate that a billion people will be familiar with eSports by the end of 2016. And two to three-hundred-million people will participate—either as viewers or players—growing this market to an astounding $463 million in 2016. This is an increase of 43% over 2015.Continue Reading
Admit it. You or your business have been thinking about launching a box of the month. And why not? It’s one of the most successful subscription models for consumer-facing businesses! Some of the most popular box categories are fashion, beauty samples, organic food, eco products, and kids’ crafts and activities. There’s also boxes for daily needs, such as coffee, tea, razors, socks, and underwear.Continue Reading
Jeff Bezos recently opened his company’s annual shareholder meeting with the news that Amazon had reached an impressive milestone: $100 billion in annual sales. What’s more, they reached this number faster than any other company in history. Along with this impressive stat, Bezos reported on their Amazon Prime offering—their annual subscription service that gives subscribers free two-day shipping along with unlimited access to movies, TV shows, music streaming, and other perks for $99 a year.Continue Reading
In our last post about luxury subscription offerings, we discussed two subscription businesses that provide subscribers a chance to own temporarily that which they cannot (or choose not to) buy permanently. These businesses and others like them use the subscription model to fulfill four-carat desires on half-carat budgets.Continue Reading