The subscription e-commerce market has continued to grow exponentially year after year. To take advantage of the many benefits the subscription model offers, it’s important to understand current trends in terms of product offerings, growth beyond recurring revenue, and plan structures.Continue Reading
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The holiday season has Black Friday and Cyber Monday as its notable shopping days, from which retailers hope to score big. Black Friday shoppers hit the stores, while Cyber Monday shoppers open up their internet browsers, all in search of a deal.
But the holidays are still a long way off. Fortunately, the summer offers up a new and different day for shoppers seeking significant bargains: Amazon Prime Day, which claims to have “more deals than Black Friday.” The event, starting on July 10th, offers deals in a wide in virtually every category. Rumors are that this annual event, now in its third year, will span longer than a single day, with some deals lasting as long as a full week. This is undoubtedly to give more shoppers more time to make more purchases (and likely to ease some of the burden on Amazon’s end as well).Continue Reading
Subscription commerce continues to evolve. Long ago, subscriptions centered on newspapers, magazines, and for teenagers, the Columbia Record Club. With the dawning of the internet age, subscriptions took over new realms such cloud software, digital entertainment, and boxes of the month. As the subscription model continues to prove its appeal and its versatility, subscriptions enter new and unexpected realms.Continue Reading
The modern world is increasingly connected and mobile. Our devices are ‘always on’ and give us 24/7 access to all things digital for work and play. Whether you want to watch movies or TV on your iPhone on the bus, or stream your favorite playlist, or listen to the latest hip podcast while on the go—anytime, anywhere access is what it’s all about.Continue Reading
Smartphones have revolutionized many aspects of how we live our lives. From the convenience of text messaging to keep in touch, map apps which keep us from getting lost, immediate access to our favorite social apps to stay engaged, and always having a camera to document what we see and experience, the smartphone is an incredibly useful device. Most of us feel practically naked when we forget and leave it at home.Continue Reading
One of the early subscription services that took off and became very popular very quickly is the box of the month. Early entrants include Dollar Shave Club, BirchBox, Loot Crate, BarkBox, Quarterly, and others. These services can be put into three broad categories: Replenishment, Sampling, and Curation.Continue Reading
Recently, PYMNTS featured an article on the continuing evolution of the subscription model and how it’s impacting new industries in some very unique ways. Recurly’s CEO, Dan Burkhart, joined Karen Webster at PYMNTS to discuss Cadillac’s new subscription concierge service, called BOOK, and what it means for the subscription commerce space.Continue Reading
Regular readers of this blog will know that we frequently highlight new and unique subscription offerings as a way to demonstrate that many different kinds of products and services can and are benefitting from a subscription model. We’ve discussed everything from luxury items such as high-end jewelry for $25,000 each shipment, to subscription airlines and legal services, movies, gym passess, and meals—all by subscription.
And today—subscription cars!Continue Reading
If you follow subscription commerce, you’re probably used to hearing about software companies transitioning to a subscription model (called Software as a Service, or SaaS) or new boxes of the month using the model to sell an unimaginable variety of things (subscription dirt, anyone?). Consumables such as razors, diapers and beauty products are of course a mainstay of the subscription model. Yes, these kinds of things sold by subscription are probably not surprising.Continue Reading