We’ve all been there: waiting in line at the grocery store with one item behind someone with twenty. It’s frustrating. The checkout process in e-commerce can be frustrating too, and subscription businesses should do all they can to optimize and streamline this process for their subscribers. Why? Because eliminating friction from the checkout experience is a best practice and can increase conversions. What are some ways to do this?Continue Reading
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Recently, Recurly’s Product, Engineering, and Design teams got together to take a fresh look at the Recurly app and consider what changes might delight our customers. Because we know that human beings enjoy having options, we now offer our customers the option to change the sidebar color of their Recurly site. (The sidebar is the section on the left with site navigation links.)Continue Reading