Brand Design in the World of Fintech

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Design branding visual design

As designers, we are in charge of our brand's first impression and it’s our responsibility to build trust with our users through consistent brand experiences. This is especially important when designing for the Fintech space, given the sensitivity of the data with which we're entrusted. Many of our challenges as designers are common across industries, but I have found that designing for Fintech has its own unique problems to solve. In this post, we'll highlight some of those challenges and share some quick insights into how to best navigate designing for this industry.

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Making of a Campaign: Multiple Gateways

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gateway routing branding visual design

The content we develop at Recurly is intended to be educational, useful, and approachable. We use campaigns to promote this content, which typically comes in the form of a digital book full of insights, knowledge, and tips for building a subscription business. As brand designers, our role is to work with the marketing team to create these campaigns—a process we’ll outline in this post from concept to production, using our latest campaign, Why Subscription Businesses Need Multiple Payment Gateways, as an example.

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