Annual Subscription Billing Metrics Report

Subscription Billing Benchmark Report 

The unique challenges that come with a subscription business are many. From churn and decline rates to revenue recovery, the obstacles are all too real. Recurly is in the business of making subscriptions a competitive advantage for our merchants and to this end, our business analysts and data scientists at Recurly Research have compiled a comprehensive set of subscription billing metrics in our Annual Subscription Billing Metrics Report. 

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Subscriber Retention and Understanding Involuntary vs. Voluntary Churn

The Importance of Churn

Every e-commerce site should be aware of the importance of churn, and how devastating it can be on a business. Measuring and reducing churn is paramount to successfully scaling your company. While reducing churn is easier said than done, there are standard measures you can take to help reduce it. Fundamentally, churn boils down to your product - how sticky it is and how robust your offering is compared to others in the space. It also has to do with your industry. Some segments, like box of the month, experience higher churn 10.54% than SaaS, which hovers around 4.79%.  

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Managing Subscriber Churn During The Downturn

The disruptive force of the COVID-19 pandemic generated 17 million U.S. unemployment claims by mid-April, with the unemployment rate hovering near 15 percent — the highest since WWII. Record-setting workforce displacement and sluggish government response has left tens of millions of people virtually without funds and having to decide between wants and needs.

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