Subscription businesses continually need to optimize. They work to design their plans and pricing to best meet the needs of their customers and their business. They try to reduce friction and boost loyalty, all in the service of maximizing customer satisfaction and business revenue. They seek to acquire and retain customers with the greatest LTV, while at the same time, keeping their customer acquisition costs down. And then they seek to improve everything each month! It’s a never ending process.Continue Reading
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Finance teams deliver more than monthly financial reports. As a subscription business scales, finance professionals are often challenged by the complexities of recurring revenue and billing.Continue Reading
The value of a subscription model is its consistency. From predictable revenue to customer lifetime value, the model provides a solid foundation to start seeing incredible growth.
The subscription model delivers another distinct advantage: the capability to identify your most profitable customers and a wealth of data about marketing, customer, and billing events—right at your fingertips.Continue Reading
Churn is one of the most sensitive -- and important -- metrics used to understand the overall health of your subscription business.Continue Reading
In the dynamic OTT market, fluctuations in subscriber metrics can make or break your business. To smooth acquisition and retention, leading OTT providers are finding success by combining flexible billing with advanced analytics.
In this informative webinar, you’ll discover the proven strategies smart OTT providers are using to accelerate healthy subscriber growth.
Thursday, November 17th at 10am PT / 1pm ETContinue Reading
This is the time when many marketers turn their attention to holiday promotions, to make the most of the revenue opportunities during this most wonderful time of the year. In this informative webinar, we’ll share the secrets of how subscription businesses can build powerful—and profitable—holiday promotions that drive revenue now and continue to grow their subscriber base in the new year.
Tuesday, September 23, 2016
10am PT / 1pm ET
For most finance executives, closing the books is an arduous and time-consuming process. But for those who lead finance teams in subscription businesses, the month-end close is complicated further by the need to recognize recurring revenue.Continue Reading
Subscription management serves as the nexus for your most powerful business data: billing, marketing, and data related to customer events. This session will show you how to unlock the power of subscription data to speed business decisions, optimize revenue, and improve customer lifetime value.Continue Reading
Increasingly, subscription-based businesses rely on their subscription management platform to function as their source of truth for business, financial and customer data. A flexible, scalable and customer-centric solution is therefore key to supporting a subscription business’ growth.Continue Reading
Coupons and promotions drive growth throughout the subscriber lifecycle—from customer acquisition to retention. Highly-targeted coupon campaigns enable subscription-based businesses to attract, convert, retain, and reclaim customers.Continue Reading