A few months ago, we laid out Recurly’s approach to optimizing subscription billing using machine learning. Today, we have a follow-up with more details about our approach, answers to common questions, and discussion about the improvements we’re gaining for our customers.Continue Reading
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Subscription businesses can lose the happiest of subscribers because of involuntary churn. Even slight variations in churn can have a significant impact on revenue, so it’s critical to address involuntary churn—and now machine learning can help.Continue Reading
JW Player is an impressive company. It has developed into the world’s largest network independent video platform, used in 193 countries and powering 20 billion videos via two billion unique devices each month. That represents 900 million hours of video—or approximately five percent of all videos streamed online. Since 2013, JW Player has used the Recurly subscription management platform to monetize its SaaS business.Continue Reading
Subscription success demands a laser focus on providing subscribers with consistent value which leads to predictable recurring revenue. We recently explored the topic of subscriber acquisition. Now, in our newest e-book, we outline techniques, tactics, and best practices that subscription businesses can use to increase subscriber retention.Continue Reading
In February, couples around the world plan for how to celebrate Valentine’s Day. While flowers and chocolate are time-tested testaments of affection, gift cards have become a popular choice in our more modern, e-commerce-driven times.Continue Reading
Every subscription business encounters credit card declines. These declines increase churn, reduce your revenue, and can negatively impact your subscriber relationships. But, with the right subscription management platform, you can minimize their impact.
Recurly has the advantage of working with thousands of subscription businesses which come from a wide range of industries. Many of these are ‘high-velocity’ businesses with large subscriber bases generating high transaction volumes annually. This gives us access to hundreds of millions of data points that encompass billions of attributes from many different types of companies in both B2B and B2C categories.Continue Reading
Design and User Experience has always been a critical component at Recurly, and for the Product Design Team, 2017 was all about making the way we work more effective. From new tools and improved processes to collaborating with non-designers and learning more about user needs, we spent the year improving our ability to create great experiences for our users — from the finance whiz and customer support rep to the subscriber receiving an invoice.Continue Reading
Subscription commerce is ever evolving with new opportunities constantly emerging.Continue Reading
Customers have come to expect convenience, simplicity, and speed when completing activities online. This expectation is especially true when shopping and completing purchases on a mobile device.
With cart abandonment rates for mobile devices topping 85% last year, and the average across device types at over 77%, merchants have an opportunity to increase revenue by offering the best mobile checkout experience possible. Businesses must scrutinize their mobile flow to ensure that they are maximizing revenue and reducing cart abandonment. This is especially important for subscription commerce where a merchant doesn't just lose a single sale, they lose an entire stream of revenue from future subscription renewals.Continue Reading
The New Year is a time to reflect on the year that has passed and plan for what lies ahead. At Recurly, it’s become our tradition to look back on our blog posts from the previous year and see which were the most popular. We’re always pleased to see how many clicks and shares our posts receive, and hope that our blog helps customers better use Recurly to manage and optimize their subscription business.Continue Reading