International Expansion and Recurly

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global expansion

These days, any e-commerce offering has international potential: if customers from other nations are able to complete their purchase, the business is operating “globally.” But there’s much more that a subscription business can and should do to foster and grow its international market. Supporting international currencies and payment methods, and complying with different countries’ tax requirements are critical to serving a global audience. Subscribers also expect a company’s online presence to be localized, especially checkout and payment pages.

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New Subscription History Data Illuminates Trends

Here at Recurly, we often talk about how the wealth of data available to subscription businesses is a key benefit of the recurring revenue model. This billing data becomes even more valuable when you combine it with data from subscriber events and marketing events. This broader view helps subscription businesses to better understand subscriber loyalty, campaign effectiveness, and what truly increases subscriber lifetime value.

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Live Webinar on “Scaling Subscription Billing: A Guide to Streamlining Financial Operations”

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webinar

Subscription billing is complex. As subscription businesses scale and evolve, billing complexity only multiplies. Revenue recognition, hybrid business models, and constant upgrades, downgrades and refunds are just a few elements that add to the complexity.  

How can today’s finance professionals cut through the complexity to ensure continuous recurring revenue growth?

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Credit Invoices Help Support Streamlined, Accurate Billing and Accounting

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New Features credit invoices

On the surface, subscription billing may appear straightforward: just bill the same amount each billing cycle. The reality is that the subscriber lifecycle can involve a number of complex billing scenarios such as upgrades, downgrades, adding or removing additional products, changing quantities, or any combination of these billing events—each of which may then require you to prorate the invoice to accurately reflect the change in terms or usage.

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New Recurly Research Examines Subscriber Retention

As an objective measure of business performance, benchmark data is an invaluable resource on which businesses rely to help them make better-informed decisions. With a wide range of customers in multiple industries using Recurly, we have unique access to comprehensive data and metrics, which subscription businesses can use to make those critical decisions.

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GDPR in the EU and How It Impacts Subscription Businesses

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compliance GDPR privacy

The European Union has released a new compliance standard titled the General Data Protection Regulation (GDPR) which will go into effect on May 25, 2018. It imposes new rules and regulations regarding data privacy that impact all subscription businesses using Recurly which operate in the EU, along with US-based merchants with personal data belonging to EU residents.

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Pause Subscriptions to Minimize Voluntary Churn and Maximize Revenue

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Best Practices Churn subscriber retention

Subscription businesses work hard to provide their subscribers with value. Despite their best efforts, subscribers do cancel, sometimes due to things that are out of the business’ control. For example, perhaps the business is an OTT provider that streams certain sports. Since most sports are seasonal, during the off-season, the subscriber may not use the service and may opt to cancel. Or time and money constraints, or work or travel obligations prevent subscribers from using and enjoying their subscriptions.

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Recurly eBook: Getting on the Fast Track to Subscription Revenue

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ebook

Having proven its appeal to both businesses and consumers, more and more companies are adopting the subscription model as a better way to provide access to their products or services, all the while generating consistent, recurring revenue. It’s a win-win for both subscribers and the business—which is why subscriptions are one of the fastest-growing categories in e-commerce.

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Increase Customer Retention and Expand Globally With New Multilingual Emails

Global marketing involves more than simply selling a product in other countries. You need to speak to subscribers in their preferred language and ensure that their experience signing up and paying for your subscription product or service is streamlined and optimized.

Recurly is pleased to announce support for 11 different languages and 22 dialects* in customer emails. By providing localized transactional emails, Recurly merchants can send email to their subscribers in the language they prefer. Recurly also provides localized checkout pages based on the location of the customer’s browser and the primary language associated with that location.

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Subscription Commerce Best Practices: Highlights From SUBCOM East

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industry voices

The best way to learn about subscription billing best practices are from some of the people who helped establish them. SUBCOM provides that opportunity. I had the great fortune to hear about various subscription challenges and their clever solutions from folks who work at Rent the Runway, Pandora, ZipCar, Adobe, Match.com, and many others.

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