Subscriber Acquisition, Retention, and Loyalty


Subscription success demands a laser focus on providing subscribers with consistent value which leads to predictable recurring revenue. We recently explored the topic of subscriber acquisition. Now, in our newest e-book, we outline techniques, tactics, and best practices that subscription businesses can use to increase subscriber retention.

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Gift Cards: Time to Redemption Makes the Difference

In February, couples around the world plan for how to celebrate Valentine’s Day. While flowers and chocolate are time-tested testaments of affection, gift cards have become a popular choice in our more modern, e-commerce-driven times.

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Improve Transaction Success Rates and Reduce Churn With Recurly’s Revenue Optimization Engine

Every subscription business encounters credit card declines. These declines increase churn, reduce your revenue, and can negatively impact your subscriber relationships. But, with the right subscription management platform, you can minimize their impact.

Recurly has the advantage of working with thousands of subscription businesses which come from a wide range of industries. Many of these are ‘high-velocity’ businesses with large subscriber bases generating high transaction volumes annually. This gives us access to hundreds of millions of data points that encompass billions of attributes from many different types of companies in both B2B and B2C categories.

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Recurly Product Design: Year in Review

Design and User Experience has always been a critical component at Recurly, and for the Product Design Team, 2017 was all about making the way we work more effective. From new tools and improved processes to collaborating with non-designers and learning more about user needs, we spent the year improving our ability to create great experiences for our users — from the finance whiz and customer support rep to the subscriber receiving an invoice.

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Live Webinar: Top 10 Trends for Subscription Success in 2018

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webinar

Subscription commerce is ever evolving with new opportunities constantly emerging.

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Five Recurly.js enhancements to improve the mobile checkout experience

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mobile payments mobile commerce

Card Hosted Fields imageCustomers have come to expect convenience, simplicity, and speed when completing activities online. This expectation is especially true when shopping and completing purchases on a mobile device.

With cart abandonment rates for mobile devices topping 85% last year, and the average across device types at over 77%, merchants have an opportunity to increase revenue by offering the best mobile checkout experience possible. Businesses must scrutinize their mobile flow to ensure that they are maximizing revenue and reducing cart abandonment. This is especially important for subscription commerce where a merchant doesn't just lose a single sale, they lose an entire stream of revenue from future subscription renewals.

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Recurly’s Top Blog Posts of 2017

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Best Practices

The New Year is a time to reflect on the year that has passed and plan for what lies ahead. At Recurly, it’s become our tradition to look back on our blog posts from the previous year and see which were the most popular. We’re always pleased to see how many clicks and shares our posts receive, and hope that our blog helps customers better use Recurly to manage and optimize their subscription business.

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Happy New Year From Recurly!

As we approach the end of the year, Recurly would like to take this opportunity to send our customers our best wishes for 2018!

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How Effective is Your Dunning Strategy? Recurly Analytics Has the Answer.

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Best Practices Churn dunning

As we have discussed in the first and second blog in this series, dunning is a key process for maximizing revenue, and Recurly offers flexible tools to help you develop and manage your dunning strategy. In particular, Recurly users can set:

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Adyen + Recurly Helps Subscription Businesses Expand Globally

Subscription businesses that want to expand globally know they need to offer the payment methods that their prospects in different countries prefer. They need a gateway that can accept international currencies along with the a wide variety of payment methods global customers tend to use.

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