Learning From Hulu's Subscription Cancellation Flow

After all of our postings on limiting customer churn, every subscription business must face the fact that your customers will choose to unsubscribe at some point. It happens. However, there are some simple things that can be done to influence the decision-making process as your customers choose to leave you.

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Merchants See Strong Revenue Recovery

Recurly’s subscription automation has a wide range of benefits. A new analysis of Recurly customer transaction data shows that established Recurly customers earn back an average of more than seven percent of total revenues from Recurly’s revenue recovery features alone. 

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A New Look for Recurly in 2015

Since our earliest days, Recurly has been an industry leader in providing powerful subscription billing tools for our customers. Towards that end, our product roadmap has always been shaped in part by the needs and requests of you, our loyal merchants. For years, we’ve focused on building and refining the core features you need to run your subscription business smoothly. Of course, the user experience has always been just as important to us. So, we have exciting news to share. We've been hard at work on a new look and feel for the Recurly application, and we'd like to give you a sneak peek!

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Making Elasticsearch Work Better in Recurly

Recurly’s customers rely on our search functionality to find accounts, transactions, and other information so they can solve their customers' problems. By March of 2014, however, Recurly’s search functionality had become an example of tech debt: it worked well enough to ignore, until it didn’t.

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Churn's True Cost

In our previous post, we described churn as an all-too-neutral term for what it really describes - losing customers, often quite quickly. Now, we take a look at what churn can do to your business.  

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The Real Meaning of "Churn"

“Customer retention rates ultimately determine whether your business is growing profitably or not.” - Dan Burkhart, Recurly CEO, November 2011

Here at Recurly, we do all we can to combat churn among your customers. After all, the typical Recurly customer saves more by recovering revenue - which contributes strongly to reducing churn - than the cost of their Recurly subscription.

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GHOST vulnerability (CVE-2015-0235) in popular Linux library glibc allows remote code execution

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At Recurly we constantly monitor mailing lists, forums, IRC channels and many other places for vulnerabilities that may cause software we use as part of our platform to be insecure. We update software every day, usually within minutes of vulnerabilities being discovered. Today was no exception. We had our production systems patched within an hour of discovering the vulnerability in popular Linux library glibc. This is a write up of how we did it, and how to protect yourself.

 

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Credit Card Decline Messages: What They Mean, and How Recurly Responds

“Insufficient Funds”, “Invalid Card Number”... phrases that merchants fear most. Especially the mysterious, ambiguous “Declined”.

These are messages that accompany a declined credit card. But the decline is not the end of the road for merchants using Recurly. Our service automatically retries many failed transactions. These retries are frequently successful, recovering otherwise-lost money and preventing subscribers from churning.

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Understand Your EU Pricing Strategy & VAT Registration Options

The joy of taxes! Not only do you have to levy them, you have to report them.  Merchants will be required to register for VAT in all EU countries where they sell a digital service. With VAT, you’ll thankfully have registration filing options, but you may want to review your product pricing strategy before choosing.  

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Navigate the New EU VAT Data Compliance Requirements

We’ve talked about the new EU VAT rate changes for digital services, which will now be based on the purchasing customer’s country.  Where things become more complex for merchants is in the area of compliance.

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