E-sports: Cutting the Cord for Video Games

What do you people enjoy watching more than basketball and baseball? Would you believe it’s watching other people playing video games?  Seriously.  Dubbed e-sports, competitive gameplay in video games has gone from niche to near-mainstream sport in just a decade. According to gaming research group SuperData, the worldwide e-sports market has more than 134 million viewers with $612 million in worldwide revenues.  Led by market leader Amazon’s Twitch, it’s not surprising to see live game tournaments with more than 200,000 Internet viewers.

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Enrich Your Integration Experience with Our New Developer Documentation

Integrating with Recurly’s API just became even easier thanks to our updated Developer Documentation at Recurly's developer hub. Processing $1 billion in transactions each month for our customers is predicated on our merchant’s ability to integrate seamlessly with Recurly’s powerful subscription billing tools. To this end, we have refreshed our documentation, enhanced our design, and added several new features that should enrich your integration experience.

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Comic Books Find Superhero in Subscriptions

If you were the typical kid growing up, you probably loved comic books as much as I did.  Of course, tastes and interests changed over time, and comic book sales have had a tough time for the past two decades - until now.  Recently, comic book and graphic novel sales In North America hit a 20-year high in reaching $935 million in 2014.  What’s driving it?  Much of it can be attributed to the subscription model.

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Marketing Digital Content: Old, New & Borrowed All at the Same Time

There’s a saying, “Something old, something new, something borrowed” that applies profoundly to today’s content providers.

Last week’s launch of Apple Music put the spotlight on streaming music. Don’t get me wrong, streaming music services are nothing new with companies like Spotify and Pandora having been around for years. But, what has noticeably changed is the rapid rise of streamed songs, which have seen a 92 percent jump up to 135.2 billion streamed songs, according to a recent report from Nielsen. With that, the days of paid downloads appear to be numbered, and it was just only a few years ago before when music downloads spelled the end of CDs.

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Subscription Breeds Innovation

Consumer expectations are changing the way merchants run their business, and there’s no better example than Dish Network.  Dish CIO John Swieringa’s recent comments on how the company’s IT group “tries to be a source of innovation for the company, not just an IT shop”, highlights innovations occurring around the subscription model and the monetization of content.  The company has worked closely with Recurly to enable agile subscription billing for their exciting offerings at Sling TV.  And, in a short time, Dish’s approach to streaming video has seen great initial success with more than 250,000 sign ups.

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Amazon’s Conversion Rates - Make Their Results Your Own

A new study by Millward Brown Digital highlights yet another reason why Recurly’s Pay with Amazon can significantly boost sales: customer conversions. Most notably among Prime members, Amazon’s conversion rate is a whopping 74%.  And for non-Prime members, the conversion rate is still at 13% - that’s four times the average conversion rate of 3.32% for online retailers.  If anything, these conversion rates illustrate strong loyalty to Amazon.  
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Staying up to date with Recurly's client libraries

If you're using one of Recurly's client libraries to interface with our API, you're probably concerned with keeping up to date with the latest and greatest functionality Recurly has to offer. Currently, Recurly supports clients for PHP, Ruby, Python, and .Net, all of which are hosted on GitHub. Let's take a few minutes to learn why it's important to watch these libraries, how to watch them, and how to better interact with them.
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Recovered Revenue, Now Right at Your Fingertips

A few months ago, we discussed the methodology behind the revenue that Recurly recovers for you each month.  We heard from many of you who enthusiastically wanted to learn more about this valuable behind-the-scenes feature. Starting today, you'll now see your Recovered Revenue right in your monthly invoice to see just how much money Recurly has helped you gain in the last month.

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Eliminate Payment Friction with Pay with Amazon

It’s never too early to begin planning for the busiest holiday shopping season of the year!  More important than ever, you need to ensure that your online retail website offers the best experience possible for your customers. Providing your customers with a trusted and convenient payment option is essential to that experience. Adding our new Pay with Amazon option to your checkout flow can reduce customer friction and increase confidence.

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Analyzing and Increasing Recovered Revenue for Subscription Billing

In subscription billing, you get paid over time, not up front - so having a stable payment method is crucial. However, credit cards and debit cards, the leading payment methods for subscription billing, often suffer payment declines. Card declines cost you revenue and are a leading cause of customer churn.

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