It has been said that you can have data without information, but you cannot have information without data. For subscription businesses, even if they have data, they often do not have ready access to the kind of data that allows them to optimize their business. But with meaningful data, marketing teams and others can formulate strategies that will give their business a competitive advantage in what are often crowded markets.
Recurly is pleased to launch Recurly Analytics which provides relevant, actionable data so that our customers can continually monitor the health of their subscription business. As the saying goes, “you can’t manage what you don’t measure,” and our Analytics gives our customers the information they need to continually refine their subscription business to make sure it’s performing optimally.Continue Reading