Brand Design in the World of Fintech

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Design branding visual design

As designers, we are in charge of our brand's first impression and it’s our responsibility to build trust with our users through consistent brand experiences. This is especially important when designing for the Fintech space, given the sensitivity of the data with which we're entrusted. Many of our challenges as designers are common across industries, but I have found that designing for Fintech has its own unique problems to solve. In this post, we'll highlight some of those challenges and share some quick insights into how to best navigate designing for this industry.

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How Gift Cards and Plans Can Help Acquire New Subscribers

In the past, we’ve shared how gift cards and plans can help you acquire new subscribers. Today, in the midst of COVID-19, gift cards and plans are as important as ever to help you acquire subscribers and retain the ones you already have.

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Hard Lessons Learned in the Land of the Free(mium)

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SaaS cardless free trials

Freemium has become a massively popular business model in SaaS in the last few years.

While it can look like the secret ingredient to success for many businesses, it doesn’t work for everyone. 

In this post, we’ll share how the team at Qwilr tried freemium, what happened, and what they learned.  

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How Pausing & Postponing Subscriptions Can Retain Subscribers in Uncertain Times

COVID-19 has penetrated nearly every aspect of our lives and there is no precedence or template for how to respond to this ever-changing situation. Consumers are challenged with layoffs, shelter in place and quarantine orders, plus struggling with how to work from home while juggling the needs of their daily lives.

Showing empathy and providing flexible access to your products and services is critical right now. 

In this post, we’ll provide two highly effective options to help retain subscribers in these uncertain times: pause a subscription and postpone a subscription.

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Broaden Global Expansion with Increased Currency Support from Recurly

 

As businesses grow, moving beyond their home locale is often one of the milestones of expansion. Global expansion often requires a considerable amount of planning including research into regions and payment methods best suited for a business’s needs as well as evaluating and choosing the right partners to help them achieve these goals. As a leader in subscription billing and management, Recurly supports these needs by adding partner integrations that enable merchants to unlock new regions to acquire and delight customers.

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Recognizing the Contributions of  Women at Recurly

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Company

International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. The theme for International Women's Day 2020 is #EachforEqual. According to the International Women’s Day website, “Individually, we're all responsible for our own thoughts and actions - all day, every day. We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women's achievements. Collectively, each one of us can help create a gender-equal world. Let's all be #EachforEqual.”

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Introducing API v3’s New PHP library

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API developers PHP

We’re excited to announce that as of today our API v3 PHP Client is now LIVE!

Our API v3 went GA in October of 2019 and was immediately embraced by our user base. Now, significant chunks of our overall API traffic is migrating over to the new API v3, as currently ~10% of all API traffic is served from the API v3. It’s delighted our merchants for many years, so it makes us happy to be able to bring the functionality to you in the form of a new client.

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Live Webinar: Subscription Strategies To Drive Your Competitive Advantage

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webinar

The subscription model has proven to be ideal for our digital, customer-centric economy, offering sustainable recurring revenue, improved customer loyalty, plus a wealth of data to enable data-driven insights. But, as consumer preferences and buying behaviors continue to shift, subscription businesses must evolve to remain competitive or risk losing significant market traction.

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Adoption of Hybrid Commerce to Better Serve Customers

In addition to being highly successful, innovative subscription businesses, what is another thing that BarkBox, FabFitFun, and Speedo all have in common? Answer: they all combine subscriptions with one-time offerings.

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Meet Recurly at Zendesk Relate

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industry events Zendesk customer experience

UPDATE 3/2/20: Zendesk Relate Miami Cancelled

Recurly is headed to sunny Miami Beach, Florida to attend Zendesk Relate. If you haven’t heard of it, Zendesk Relate is Zendesk’s global user conference, but it’s not just a conference—it’s a three-day journey that explores the entire customer experience that runs from March 3 - March 5, 2020.

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