What do stalwart American brand Coca-Cola and Internet upstart Groupon have in common? For both, their success is tied in some significant way to coupons.
For Coke, distributing printed coupons for a free Coke was one of the company’s initial and, at the time, innovative marketing strategies that helped launch the brand back in 1887. Eventually, 8.5 million coupons were redeemed. People tried the new distinctly flavored beverage and liked it, and Coke is now arguably the most-recognized brand in the world, sold in every country but one.Continue Reading