Cancellation vs. Churn: What’s the Difference and Why It Matters

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Churn Webhooks cancellation

Do you know what your subscriber churn rate is? How about the median churn rate for your industry? Do you know the difference between churn and cancellation? And perhaps most importantly, do you know what you can do to try to prevent a customer who has cancelled from churning?

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“No Credit Card Required” -- Increase Sign-Ups With Cardless Free Trials

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New Features cardless free trials

In marketing, making it as easy as possible for your prospects to test out your product or service can be a winning strategy. For subscription businesses, a free trial subscription is one way to do that. Customers get a taste of what you provide without having to commit to anything. However, having to enter payment information for something that’s free can add unnecessary friction, making your prospects less likely to sign up. A lost prospect is a lost opportunity to acquire a new customer.  

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Key Terms Related to Churn, Defined

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Churn

“If you wish to converse with me, define your terms.”  ~ Voltaire

Next week, we’ll be launching the first of several blog posts about data—specifically about how our customers can use their data in Recurly to improve and optimize their business. Our first post focuses on churn, which is always a key topic of interest for subscription-based businesses. But before we dive into the blog series, we thought it might be a good idea to quickly review the meaning of some different terms related to churn.

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Saastr Discussion: Building a Subscription Commerce Company

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podcast

Recently, Recurly’s CEO Dan Burkhart spoke to Harry Stebbings, host of “The Official Saastr Podcast.” They discussed a variety of topics in this wide-ranging 25-minute interview, including Dan’s background at eBay and how he came to be a co-founder of Recurly, along with Isaac Hall. He talked about what their “Aha!” moment was in meeting the challenges posed by recurring billing, specifically how providing visibility into customer events is a key aspect of effective customer acquisition.  

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Ditch Those Spreadsheets and Improve Revenue Recognition

In the best of circumstances, financial reporting can be a complicated and sometimes difficult task. Accuracy is critical but not always easy to achieve. Subscription-based businesses face added challenges in accurately recognizing revenue. The business may have different billing models with different terms, have numerous customer upgrades and downgrades that need to be accurately calculated, along with many other customer events each month which affect billing. And many high-velocity B2C companies will process a huge volume of transactions throughout the month. All this makes for a complicated daily revenue-recognition process.

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Visit Recurly at SuiteWorld in Las Vegas

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Event

Want to know more about Recurly and how we can help power your subscription commerce success? Come see us at NetSuite's largest annual conference -- SuiteWorld -- being held this year in Las Vegas! More information on the show can be found here.

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How ReturnLoads Delivers Competitive Advantage With Recurly

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Customer Case Studies

Returnloads.net is an online freight exchange in the UK. They connect haulage companies who have empty vehicles with businesses that need goods moved—helping to reduce costs along with the number of empty trucks traveling throughout the U.K.

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How a Dedicated Subscription Billing Platform Can Benefit Finance Teams

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accounting finance

As any subscription business knows, recurring billing is complex and presents many challenges that billing for a one-time purchase does not. Different billing models, mid-month upgrades and downgrades, add-on charges, etc. all add to the complexity.

From an accounting and finance standpoint, accurate reporting each month is complicated by these factors, each of which impacts billing and can complicate revenue recognition. And as a business scales, this complexity only increases. Another challenge for finance professionals is that most ERP and CRM systems are not designed to handle recurring revenue.

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Security Best Practices and How Recurly Supports You

The Internet and the digital world have brought immeasurable benefits to the world at large and transformed nearly every aspect of how we live and work. Unfortunately, in tandem with this evolution unscrupulous elements have emerged, intent on hacking into systems and stealing data for any number of nefarious ends. No entity is completely safe from the risk of hackers, viruses, malware and other weapons that attempt to compromise our systems.

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Mad for Sports: How Live Programming is Driving Video on Demand

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OTT SVOD AVOD

March Madness is upon us, along with the predictions. No, not which teams will be in the Final Four—but how many hours of lost productivity will businesses suffer due to distracted employees! Estimates are that anywhere from 24 to 82 million employees will use company time not just to watch games but also to research the brackets, make their bets, and track results. And this may result in employer losses totaling as much as $2 billion.

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