Going “Over the Top” with Original and Curated Content

Over-the-Top (OTT) content is here to stay. Streamed over the Internet, OTT content is overtaking traditional distribution models. Companies like Netflix, Hulu, Sling TV, Pandora and Spotify are leaders in the category, but a number of new companies have jumped on the over-the-top bandwagon as the model continues to prove its viability and profitability.

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New Support for the South African Rand

South Africa. Land of untold riches, abundant natural resources, breathtaking nature and a dynamic culture. Are you already serving customers in this vibrant nation?

Now, Recurly merchants doing business in South Africa will be able to process their transactions in the South African Rand (ZAR) using Cybersource or Worldpay. Read on to learn more about South Africa’s demographics, economy, and how it may be poised for tremendous growth.  

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New Global Gateway Option: Worldpay

Today, Recurly is happy to announce a new partnership with Worldpay—an additional payment gateway that you may use to process payments in the U.S. and internationally. The addition of this gateway gives Recurly merchants greater choice in how they process payments for international transactions.

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The Best Things in Life Aren’t Always Free: Selling Subscription News & Entertainment to Millennials

The term “Millennials” describes the generation of Americans born between 1980 and the mid-2000s. They form the largest generational cohort in the U.S., representing one-third of the U.S. population, according to a White House report entitled, "15 Economic Facts About Millennials." Millennials are the first generation to have had access to the Internet during their formative years, and they are the most diverse and educated generation to date. Millennials are also more connected to technology than previous generations, and many believe it is what makes their generation unique.

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New Recurly Webinar: Expanding Your Subscription Business Internationally

Are you planning to expand your subscription business internationally in 2016? The international business environment presents many challenges, from changing regional regulations and compliance standards to scaling recurring billing. 

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E-commerce drives retail growth in China

By all accounts, the world of e-commerce keeps expanding. A case in point is China: despite a sluggish economy overall, e-commerce is a primary driver of retail sales growth there. In 2014, China’s e-commerce sales as a percentage of GDP overtook the US’s for the first time, accounting for $439 billion, or 7%, of the country’s GDP, as reported by CardNotPresent.com. This figure compares to only 6% in the U.S. These findings are based on a recent report from the China Internet Network Information Center.  

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Show Me the Money: Adobe Sees Record Results from Going Subscription-Only

In 2011, Marc Andreessen, technology pioneer and currently General Partner at Andreessen Horowitz, declared that “software is eating the world.” What was true then is now even more so with the incredible growth of the subscription model. Indeed, Emir Alaguizy—Zynga CTO, Y Combinator alum and founder and CEO of Cratejoy—did Andreessen one better, stating last December that, “the subscription-based business model has so thoroughly eaten software that it’s ludicrous to sell software in any other way now."


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Key Metrics You Need to Know to Ensure Your Business is Profitable


There are certain metrics that a subscription business lives and dies by. For example…  

  • Monthly Average Revenue Per User (ARPU)
  • Monthly Subscriber Churn Percent (or simply “churn”)
  • Customer Acquisition Cost (CAC); also known as CPA or SAC
  • Subscriber Lifetime Value (LTV); also known as CTV or TLV
  • Growth Margin Percent

…and a handful of others. These metrics and the data behind them are the objective, quantifiable, irrefutable expression of the health and vigor of your business. 

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Have a Discount and a Smile

What do stalwart American brand Coca-Cola and Internet upstart Groupon have in common? For both, their success is tied in some significant way to coupons.

For Coke, distributing printed coupons for a free Coke was one of the company’s initial and, at the time, innovative marketing strategies that helped launch the brand back in 1887. Eventually, 8.5 million coupons were redeemed. People tried the new distinctly flavored beverage and liked it, and Coke is now arguably the most-recognized brand in the world, sold in every country but one.

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Making the Most of Mobile This Holiday Season

E-commerce seems like it’s been around almost as long as personal computers have. Shopping is, after all, a national pastime, and online shopping is so much more convenient—we can do it at home, in our pajamas! So, it should come as no surprise that recent research, reported by eMarketer, indicates that e-commerce sales will outpace total retail growth this holiday season—with e-commerce growing at around 14% compared to overall retail growth rates of only 5.6%. And Q4 sales are projected to be 30% higher than Q3 due to all that holiday shopping.

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