For any business, setting a price for what they sell is a key piece of the revenue and profit puzzle. Subscription businesses have the added task of determining not just price points but the billing model they will use. For example, many subscription businesses have a fixed recurring model (same price every time). SaaS companies have a slightly more complex model which requires that they charge for each user accessing the service, often at a prorated rate. And some businesses—usually high-volume transactional services—will find that a usage-based model is the most appropriate and beneficial.Continue Reading
Gift Subscription is not just a holiday buzzword for subscription businesses, it’s a smart customer acquisition strategy. Using the psychology of ‘social proof,’ a gift subscription given between friends or loved ones puts the gifter’s stamp of approval on the product or service, making the recipient more likely to use the gift and convert to a paying customer.Continue Reading
This is the time when many marketers turn their attention to holiday promotions, to make the most of the revenue opportunities during this most wonderful time of the year. In this informative webinar, we’ll share the secrets of how subscription businesses can build powerful—and profitable—holiday promotions that drive revenue now and continue to grow their subscriber base in the new year.
Tuesday, September 23, 2016
10am PT / 1pm ET
The UK’s “Brexit” vote earlier in the year got a lot of people’s attention, and people are still wondering how this will affect the UK economy—the largest e-commerce market in Western Europe by a significant margin. Stalwart research firm eMarketer predicts that the UK will hold their first place ranking through at least 2020, which was the end of their forecast period. The UK’s e-commerce sales are expected to top out at $145 billion by 2020, from $92 billion last year.Continue Reading
“There’s no doubt it’s coming. The question is how we transition into it.” ~Michael Bidwill, Arizona Cardinals presidentContinue Reading
We recently came across a great blog from Profitwell which discusses how to turn a cancellation into an opportunity for you to take action and understand better why some customers choose to leave. While it’s written with software as a service (SaaS) in mind, the concepts are applicable to nearly any online business—especially a subscription business, where customer lifetime value (LTV) is paramount. The key is to communicate value to your customers and place their experiences at the center of everything you do.Continue Reading
There can be no doubt that Dollar Shave Club’s phenomenal success can be attributed to many factors—its irreverent and hilarious viral ads, its exemplary customer service, efficient manufacturing and distribution, and its incredible ability to scale, and (perhaps most importantly) its business model. Yes, there were many things that led to Dollar Shave Club (DSC) being bought for a cool $1 billion recently by Unilever. And their innovative and disruptive subscription business model was definitely one of them.Continue Reading
It has been said that you can have data without information, but you cannot have information without data. For subscription businesses, even if they have data, they often do not have ready access to the kind of data that allows them to optimize their business. But with meaningful data, marketing teams and others can formulate strategies that will give their business a competitive advantage in what are often crowded markets.
Recurly is pleased to launch Recurly Analytics which provides relevant, actionable data so that our customers can continually monitor the health of their subscription business. As the saying goes, “you can’t manage what you don’t measure,” and our Analytics gives our customers the information they need to continually refine their subscription business to make sure it’s performing optimally.Continue Reading
There’s no doubt that the internet has brought myriad and far-reaching benefits to people and organizations worldwide. Unfortunately, it’s also brought hackers, fraudsters, and other criminal elements intent on stealing our personal and financial information. They are relentless, exceedingly inventive, and always looking for the next exploitable vulnerability.Continue Reading
According to a new report by Worldpay, 13% of the world’s shoppers are “Super Shoppers.” They earn that distinction by shopping more frequently and spending far more extravagantly than the rest of us. Eighty-five percent of Super-Shoppers make a purchase at least once a week, and 15 percent do so daily. Perhaps they’re shopaholics or maybe just curating a collection of some kind. What drives their shopping habits is undoubtedly difficult to discern. But we do know one thing about them, from a payments perspective: they prefer credit cards.Continue Reading