How to Maximize Recovered Revenue in Recurly

Have you seen a lot of discussion on this site about recovered revenue? Recovered revenue is revenue that Recurly “saves” by automatically fixing credit card declines. How do we do it? That’s the subject of a series of blog posts I’ll be writing over the next few weeks.

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If You Only Knew - How Much Your Relative Churn Rate Matters

Churn is one of the most sensitive variables impacting the value of a subscription business. Your business is in a "drag race" with competitors to come out on top. How your churn rate differs from your competitors' can tell you a lot about the relative health of your business and theirs. 

Annuity revenue streams are made more or less attractive by the speed with which they ‘decay’. In the world of SaaS and other subscription models, this ‘decay’ is a powerful reflection of how well you are delivering a service that satisfies your customers over a period of time. Deliver a great product or service and your customers will stick around. If you don’t deliver, your customers leave, and your business becomes less efficient.

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Verizon Says “Holistic Approach” Needed for PCI Compliance

According to PricewaterhouseCooper, security incidents have grown an average of 66% per year for the last five years running. While breaches at retailers and entertainment companies make headlines, all kinds of organizations are affected.

So a new report from Verizon Enterprise should soon be found in the briefcases and backpacks of company managers around the world. The 2015 Verizon PCI Compliance Report says that only 20% of companies passed their interim PCI compliance test in 2014 – and that this low rate of compliance still represented a nearly 100% increase in interim compliance from the year before.

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How to Improve Subscription Renewal Rates

Hyper-targeted ‘lifecycle marketing’ promotions are well worth the effortMbaC2JdIkbvV5SlPoMrpZDowR10DqytXvngxIegdIggMonitoring your subscriber churn rate is a basic requirement for any subscription business. Managing the “flip side” of churn – your subscription renewal rate – is the next tactical function for any subscription business operator.

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Learning From Hulu's Subscription Cancellation Flow

After all of our postings on limiting customer churn, every subscription business must face the fact that your customers will choose to unsubscribe at some point. It happens. However, there are some simple things that can be done to influence the decision-making process as your customers choose to leave you.

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Merchants See Strong Revenue Recovery

Recurly’s subscription automation has a wide range of benefits. A new analysis of Recurly customer transaction data shows that established Recurly customers earn back an average of more than seven percent of total revenues from Recurly’s revenue recovery features alone. 

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A New Look for Recurly in 2015

Since our earliest days, Recurly has been an industry leader in providing powerful subscription billing tools for our customers. Towards that end, our product roadmap has always been shaped in part by the needs and requests of you, our loyal merchants. For years, we’ve focused on building and refining the core features you need to run your subscription business smoothly. Of course, the user experience has always been just as important to us. So, we have exciting news to share. We've been hard at work on a new look and feel for the Recurly application, and we'd like to give you a sneak peek!

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Making Elasticsearch Work Better in Recurly

Recurly’s customers rely on our search functionality to find accounts, transactions, and other information so they can solve their customers' problems. By March of 2014, however, Recurly’s search functionality had become an example of tech debt: it worked well enough to ignore, until it didn’t.

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Churn's True Cost

In our previous post, we described churn as an all-too-neutral term for what it really describes - losing customers, often quite quickly. Now, we take a look at what churn can do to your business.  

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The Real Meaning of "Churn"

“Customer retention rates ultimately determine whether your business is growing profitably or not.” - Dan Burkhart, Recurly CEO, November 2011

Here at Recurly, we do all we can to combat churn among your customers. After all, the typical Recurly customer saves more by recovering revenue - which contributes strongly to reducing churn - than the cost of their Recurly subscription.

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