According to McKinsey, subscription e-commerce has grown 100% a year over the last five years. Savvy e-commerce companies are taking full advantage of the subscription model—predictable revenue and deep customer relationships—to gain a competitive advantage and accelerate growth.Continue Reading
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At Recurly, Christmas is arriving early this year and the winds of change are in the air. Specifically, we are pleased to announce the imminent launch of Recurly API version 3, a next-generation API built upon Open API 3, and featuring JSON as the first class transfer format.Continue Reading
The first subscription box service appeared in 2004. Called The Sampler, if offered samples of products from independent, web-based artists and shops. Various other boxes emerged soon-after. Early successes include Quarterly, Birchbox, NatureBox, and BarkBox (Recurly is proud to count the latter two as customers!).Continue Reading
Subscription businesses, like any other business, need to continually attract new customers—and of course, keep their existing customers happy. When businesses exceed all expectations, they may find themselves lauded in the trade press over these results, as AMC Theaters and Spotify were recently. AMC’s Stubs A-List movie ticket subscription service reported signing up over 900,000 subscribers last quarter, just 100,000 short of its one-year goal. Spotify reported reaching 108 million premium subscribers in Q2, representing a 31% increase year-over-year.Continue Reading
Is your business ready for PSD2? Come September 14th, the answer to this question will determine your ability to accept online payments in the European Economic Area (EEA).Continue Reading
In a previous blog, we talked about how Recurly’s machine learning models help recover recurring invoices which initially failed and had entered the dunning process. Today, we want to share some analysis on the recovery rate for such invoices. Knowing what recovery rates are typical for your business allows you to analyze the effectiveness of your dunning strategy and make improvements as necessary.Continue Reading
Much of our previous content, such as our most recent PSD2 blog and our SCA Integration Guide, has focused on Customer Initiated Transactions (CITs), which occur when the customer is “in-session” or otherwise present during the transaction flow. In the subscription commerce world, CIT comes into play when someone first signs up for a subscription and provides their payment information. Similarly, a subscriber may decide, at a later date, to modify the payment information associated with their existing subscription. In both of these cases, the subscriber is available to complete any authentication challenges that might be requested by their card issuer in conjunction with Strong Customer Authentication (SCA) requirements.Continue Reading
Sales of physical products in e-commerce are experiencing sustained growth. According to industry-expert, Mary Meeker, the market has experienced double-digit growth each year since 2008.
Because of the intensely competitive nature of e-commerce, businesses seek any advantage that might give them an edge over their competition. For example, some businesses are able to leverage a unique brand persona and sell directly to consumers, bypassing middlemen and their added fees. They use technology to enable this strategy.Continue Reading
In a previous blog post, we outlined how Recurly uses machine learning in our Revenue Optimization Engine to predict transaction success and maximize your revenue. This unique Recurly technology is an example of how machine learning, if handled correctly, can be a powerful tool for preventing involuntary churn.Continue Reading
The subscription e-commerce market has continued to grow exponentially year after year. To take advantage of the many benefits the subscription model offers, it’s important to understand current trends in terms of product offerings, growth beyond recurring revenue, and plan structures.Continue Reading