Silicon Valley Bank Meetup Recap: Discussing Trends in Subscription Commerce

On Wednesday evening of last week, Silicon Valley Bank hosted a lively meetup with Recurly at the Bank’s San Francisco office. The event was attended by a highly-engaged group of subscription commerce companies gathered to discuss best practices and the growth of the hybrid model.

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Strategies for Improving the Subscriber Checkout Experience

We’ve all been there: waiting in line at the grocery store with one item behind someone with twenty. It’s frustrating. The checkout process in e-commerce can be frustrating too, and subscription businesses should do all they can to optimize and streamline this process for their subscribers. Why? Because eliminating friction from the checkout experience is a best practice and can increase conversions. What are some ways to do this?

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Why Recurly Includes Ruby on Rails in Our Development Framework

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developers

Although the Ruby on Rails framework has been around since the mid 2000’s, it’s never ceased to evolve, develop, and mature. Recurly’s use of this technology is no different. Since 2010 and Rails 2.3.2 we've made great use of David Heinemeier Hansson's baby by putting it through its paces.

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Making of a Campaign: Multiple Gateways

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gateway routing branding visual design

The content we develop at Recurly is intended to be educational, useful, and approachable. We use campaigns to promote this content, which typically comes in the form of a digital book full of insights, knowledge, and tips for building a subscription business. As brand designers, our role is to work with the marketing team to create these campaigns—a process we’ll outline in this post from concept to production, using our latest campaign, Why Subscription Businesses Need Multiple Payment Gateways, as an example.

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Silicon Valley Bank + Recurly Meet Up

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Event

Subscription commerce is booming. Savvy companies are reaping the rewards: high rates of predictable, recurring revenue combined with a competitive and sustainable business model.

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Tailor Brands and Recurly Deliver a World of Powerful Branding

Tailor Brands was founded on the belief that powerful branding should be accessible to everyone, regardless of skill level, background in design, or budget size. The company describes its platform as the world’s first automated branding agency—providing AI-software that creates unique brand identities and elements on the spot.

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Strategies to Understand Decline-Rate Data and Reduce Involuntary Churn

In our previous blog post, we summarized the common decline reasons for failed transactions and the messages that the gateway delivers. We also talked about Recurly’s Revenue Optimization Engine which helps recover failed transactions. In this blog, we want to discuss some strategies that subscription businesses can utilize to avoid payment failures in the first place.

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Capturing Value and Managing Change in API Ecosystems

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API developers

In today’s fast-moving world, software platforms are in a constant state of evolution, and their associated Application Programming Interfaces (APIs) must move along in lock step. Changes and updates often include the launch of new features, in addition to squashed bugs, performance improvements, and security enhancements. As such, it is essential for API providers and consumers to ensure they’re both following best practices related to API updates.

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How Offering Alternate Payment Methods Provide a Competitive Edge

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Payments mobile payments Amazon Pay

Every business competing in the market today seeks a competitive edge, and one way that subscription businesses gain this edge is by offering multiple payment options. Letting subscribers use their preferred payment method can increase conversions. And preferences differ. In the US and Canada, credit cards dominate ecommerce, but purchasers in other parts of the world favor digital wallets, direct debit, and other payment methods. Demographics also play a role in what payment methods are preferred.

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Essential SaaS Benchmarks for a Competitive Advantage

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webinar

The competition is coming. By 2020, eighty percent of SaaS players will move to a subscription-based model, which means your success strategies have to evolve—and that includes the all-important fundamental: how your subscriptions are structured.

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