Reducing Friction Supports Customer and Revenue Growth

Isaac Newton’s first law of motion famously states that an object in motion will stay in motion. Similarly, you can think of the subscription model like a force that is always in motion, sustained by the subscriber lifecycle and recurring revenue. At critical points during the subscriber lifecycle, businesses are reliant on these elements to keep their business moving forward.

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Millennials and How to Super-Serve This Unique Generation’s Needs

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millennials subscription trends

Ah, millennials. There is no lack of commentary around this generation, which is generally defined as being born between the early 1980’s and the late 1990’s. The largest generation in U.S. history (they’re essentially the grandchildren of the Baby Boomers—the ‘Me Generation’). Time Magazine memorably dubbed them the ‘Me Me Me Generation’ for being both confident and assertive (among other traits).

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Recurly + Xero Integration for Improved Accuracy and Compliance

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Integrations Xero

Any business that seeks to grow rapidly needs to have the right tools in place to support that growth. Subscription businesses in particular need an accounting solution that can handle the complexities of reporting on recurring revenue, one that can help speed their month-end close by automating key processes, creating efficiencies, and reducing errors from having to utilize manual processes.

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Key Metrics for Subscription Commerce: Defining Our Terms

We’ve all heard the phrase, “You can’t manage what you don’t measure,” and here at Recurly we do a lot to support our customers’ ability to track and measure the progress of their subscription commerce initiatives. We launched Recurly Analytics last year to provide even better reporting and the key analytic insights that our customers can use to optimize their business. And we’re continually working to add new reports to this feature set. Look for a blog at the end of the month for more on this!

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How to Leverage Your Existing Subscribers to Acquire More

In our previous post in this series, we talked about using data to identify your most profitable subscribers and the metrics to measure campaign and channel profitability. In this post, we’ll focus on how you can leverage your existing subscribers to acquire more.  

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Recurly’s Account Updater Service Increases Revenue, Reduces Churn

What do you think caused 5.5 million people in Britain to cancel their credit cards last year? If you guessed fraud, you’d be right. Those 5.5 million people comprise a full 12% of the population—one million higher than last year and evidence that cybercrime has gotten worse in that country and people are taking action to protect themselves.

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Winter is Coming to Westeros and HBO Is Ready to Capitalize

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Churn OTT

The battle for Westeros is about to heat up when the newest episode of HBO’s massively popular series, “Game of Thrones” airs on July 16th.  Winter is indeed coming. At the same time, the battle to rule the Over the Top (OTT) airwaves is also heating up. The main players (Netflix, HBO, Amazon Prime, and Hulu) are all seeking to create the next must-see series and gain huge numbers of new paying subscribers. 

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The Service That Added $6.4 Billion to Amazon’s Sales in 2016

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Trends Amazon Prime

The holiday season has Black Friday and Cyber Monday as its notable shopping days, from which retailers hope to score big. Black Friday shoppers hit the stores, while Cyber Monday shoppers open up their internet browsers, all in search of a deal.

But the holidays are still a long way off. Fortunately, the summer offers up a new and different day for shoppers seeking significant bargains: Amazon Prime Day, which claims to have “more deals than Black Friday.” The event, starting on July 10th,  offers deals in a wide in virtually every category. Rumors are that this annual event, now in its third year, will span longer than a single day, with some deals lasting as long as a full week. This is undoubtedly to give more shoppers more time to make more purchases (and likely to ease some of the burden on Amazon’s end as well).

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Using Data to Identify & Acquire Your Most Profitable Subscribers

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Best Practices analytics Strategy metrics

At the highest level, three major hallmarks of a strong subscription model are:

  • predictable revenue
  • customer loyalty, and
  • the ability to harness a wealth of data for valuable subscriber insights

Predictable revenue and customer loyalty are key because, unlike traditional transactional billing models, subscription businesses frequently incur greater expense upfront to acquire subscribers. The payback on that acquisition cost happens over the subscriber’s lifetime. 

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ESPN, Live Sports, and How Subscriptions May Change the Game

It’s happened. More people in the U.S. are now using streaming video services than have a cable subscription. This is according to a May 2017 study from Fluent LLC, as reported in eMarketer. The survey found that 67% of U.S. internet users watch or have access to a streaming service, compared to just 61% who have cable TV.

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